Director of Product Led Growth

LOCATION: New York, NY or San Francisco, CA

Conductor is a leading Website Optimization & Intelligence platform. Today’s top brands use Conductor to create and optimize digital experiences that get found organically in search engines and drive value for customers. The platform provides actionable SEO, content, and technical website intelligence paired with real-time website monitoring to help customers accelerate—and protect—digital growth.

Conductor is a mission-driven company with a commitment to innovation, customer success, and culture. For Conductor, success is improving the lives of all the people in our orbit—our customers, our customers' customers, our employee-owners, and our communities.

We are seeking a Director, Product Led Growth to join our team and lead our efforts in driving customer acquisition, activation, conversion, and upsell/cross sell through the optimization of our product-led growth (PLG) efforts. In this role, you will be responsible for leading a highly cross functional team developing and executing initiatives that increase the efficiency and effectiveness of our entire product led customer acquisition life cycle.

Responsibilities:

• Develop and execute a comprehensive PLG strategy as part of a broader hybrid GTM motion that drives customer acquisition, activation, conversion, and upsell/cross sell opportunities
• Formulate, test and optimize pricing and packaging strategies that drives in product conversion
• Lead a cross functional team developing and executing product led initiatives across the entire customer life cycle, from acquisition to retention
• Work closely with the product, UX and engineering teams to identify and prioritize features that will drive customer acquisition, activation and conversion in product
• Identify opportunities to optimize land and expand synergies with direct sales motion
• Partner with the marketing, sales and customer success teams to develop effective campaigns that support customer acquisition and retention goals.
• Analyze user behavior and customer feedback to develop data-driven hypotheses for improving product acquisition and activation
• Continuously measure and optimize PLG initiatives and campaigns through testing and data analysis.
• Work with a diverse PLG tech stack including Heap, Pendo, Intercom, Marketo, Catalyst and internal customer data platforms

Qualifications:

• 8+ years of experience in growth marketing and/or product management roles, with a strong focus on PLG, PLS and growth initiatives
• Strong exposure and PLG experiences in B2B enterprise SaaS companies, ideally alongside a hybrid GTM motion that includes direct enterprise sales
• Experience leading high-performing cross functional growth teams
• Strong understanding of self service customer acquisition and conversion strategies, including in product activation, onboarding, and upsell/cross
• Demonstrated success in improving product adoption and retention through data-driven hypothesis testing
• Strong analytical data skills and experience using data to inform decision-making.
• Experience working with product, UX and engineering teams to develop and prioritize features that drive customer engagement and retention.
• Excellent communication and collaboration skills, with the ability to work effectively across diverse functions and teams
• Bachelor's degree in marketing, business, computer science/technology, or related field. Master's degree preferred
• Experience working in a B2B SaaS company required
• Website Technology and/or Digital Marketing experience a plus

Compensation: Conductor maintains competitive, performance-based compensation programs.

The NYC base salary range for this role is currently $175,000 - $220,000. Actual base salary offered may vary within this range based on education, knowledge, skills, abilities, relevant experience, internal equity, and geographic location, among other factors. The actual compensation, if offered a position, will be based on these factors.

Variable compensation: In addition to the base salary, this role is also eligible for a 20% corporate bonus.

Conductor LLC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Bringing in diverse perspectives and challenging our assumptions is the clear key to growth; it drives innovation, creativity, faster problem-solving, and stronger decision making. All aspects of employment including the decision to hire, promote, train, discipline, or discharge, will be based on merit, competence, performance, and business needs*. *

Conductor does not discriminate against any employee or applicant on the basis of race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, or other characteristics protected by state or federal law or local ordinance. In addition, it is the policy of Conductor to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works.