Head of Growth

About MeetPoppins.com:
Poppins was formed to reduce parents’ mental load of raising kids (more specifically, reduce Moms’ mental load - since >80% of parent’s mental load of raising kids in US society today is borne by Moms – so that she doesn’t have to choose between her career and motherhood). Poppins is Mom’s virtual AI assistant that simplifies her planning, scheduling and searching experiences related to raising kids. She can now automatically transform long school emails and crazy sports schedules into neat, shareable calendar invites with smart reminders. She can also send it freeform texts to add things to her calendar. And she can automatically get personalized, local recommendations to enrich her kids. Founded by HBS alums, Poppins is the only free Mom assistant and is growing rapidly at >50% week over week user growth. Poppins is backed by renowned retail, consumer & parent tech experts.

Key responsibilities:
Poppins is a live product today, and is looking for a B2C growth leader to take the business to the next level. Key responsibilities include:

1. Driving Product-Market Fit: a. Conduct experiments to test various value propositions and messaging to understand what resonates most with target audiences b. Identify the most viable customer segments
2. Accelerating Customer Acquisition a. Develop and execute efficient, scalable and cost-effective customer acquisition strategies b. Use a combination of digital marketing, content strategy, search engine optimization (SEO), and partnerships to drive growth
3. Enhancing User Retention and Engagement a. Focus on building and maintaining a strong relationship with users through personalized experiences, engagement strategies, and continuous value delivery b. Analyze user behavior to identify patterns, drop-off points, and opportunities for improvement, ensuring that customers not only stay but also become advocates for the brand
4. Data-Driven Decision Making a. Rely on data to make informed decisions, using metrics such as customer acquisition cost (CAC), lifetime value (LTV), and conversion rates to guide strategies
5. Building a Growth-Oriented Culture a. Instill a growth mindset within the organization, encouraging team members to embrace experimentation, learn from failures, and continuously seek out opportunities for improvement

Key requirements:
• You have “been-there, done-that”: 5+ years of B2C growth experience at 1+ pre-seed/seed/series A software startup(s)
• You’re an entrepreneur at heart, able to wear multiple hats, have strong bias for action, are able to pivot with speed and agility