Marketing Operations Director

About The Role

Are you a seasoned Marketing Operations Leader ready to significantly influence both our marketing campaigns and overarching business strategy? This is your chance to shine.

As a key leader within our marketing team, you will master the use of CRM and lead our team that is responsible for our day-to-day marketing.

Your expertise in analytics and conversion optimization will drive strategies that refine customer journeys and boost conversion rates, positioning you at the heart of our marketing success. Your leadership will not only ensure the execution of top-tier marketing strategies but also shape our broader business trajectory.

This pivotal role is your opportunity to foster a culture of collaboration and excellence, propelling our ambitious goals forward. If you're looking for a dynamic position where you can make a definitive impact, we invite you to join us in this exciting journey.

Who You Are

You are a results-driven leader who thrives in roles with hands-on execution. With a passion for marketing operations, you find fulfillment in driving successful outcomes and taking full accountability for the performance of yourself and your team. Your approach is proactive and dynamic, thriving on the challenge of leading at a high level while engaging deeply with every detail.

As someone who loves building initiatives from the ground up and seeing them evolve into industry benchmarks, you possess a unique capability to scrutinize our current strategies and define news ways to extract every last ounce of potential. This is how you approach conversion optimization—relentlessly pursuing perfection and leaving no opportunity unexplored. You are a powerhouse and strong executor who thrives on victories, with a key focus on achieving deadlines, regardless of what it takes.

Responsibilities

• Manage and optimize marketing operations to support the strategic goals set by the Director of Marketing.
• Lead, mentor, and develop the marketing operations team. Create a culture of continuous improvement and professional growth within the team.
• Review and analyze marketing activities and make suggestions to management to adhere with legal standards and industry regulations. Manage risks related to data privacy and security, and advertising compliance.
• Utilize HubSpot, to drive marketing campaigns, manage leads, and optimize customer journeys.
• Manage and work closely with Marketing Technical leads to implement and manage marketing automation processes, ensuring seamless campaign execution.
• Work with the Business Operations team to analyze marketing and sales data to develop insights and and implement initiatives based on data.
• Maintain comprehensive dashboards to track marketing effectiveness, key performance indicators (KPIs), and campaign metrics to provide actionable insights to senior management.
• Lead Conversion Optimization efforts across all marketing channels, focusing on improving the checkout experience and increasing conversion rates.
• Oversee and coordinate all marketing campaigns, including live events and email campaigns, ensuring seamless integration and alignment of all departmental responsibilities within the business.
• Own the marketing lead funnel process and provide detailed reports for customer behavior and optimize conversions.
• Develop and implement best practices for marketing operations, ensuring scalability and efficiency in all processes.

Requirements

• Minimum of 10+ years of progressive experience in Marketing, ideal candidates have held operations titles.
• Expertise with HubSpot, and proficiency in marketing automation tools.
• Strong analytical skills with the ability to interpret data and make actionable recommendations.
• Worked in a B2C business with a strong understanding of consumer marketing compliance.
• Experience with Conversion Rate Optimization (CRO) and enhancing checkout experiences.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.