Product Marketing Manager, Strategic Partners

Product Marketing Manager, Strategic Partners

Remote, UK, Ireland

Overview

We seek a Product Marketing Manager to join our team and help position Legion’s industry-leading AI-driven WFM solution and support our strategic partnerships. This role will also drive product positioning for the EU market. The successful candidate will develop and execute product marketing strategies and build content highlighting Legion’s innovations, strategic position, differentiators, and innovations, as well as the joint value derived from our strategic partners, such as SAP. You will become the go-to product marketing expert for the EU and will ensure we tell a clear and consistent value proposition story for partners and products globally.

Key Deliverables and Outcomes

Drive Messaging and Enablement

• Communicate Legion’s product vision, technical details, positioning, and messaging to internal and external SAP stakeholders.
• Create and fully execute regular webinars to support partner sales enablement and pipeline development. Drive multiple webinars per quarter that promote Legion’s differentiated capabilities.
• Tell our product story through polished presentations and demonstrations to partners, customers, prospects, and internal audiences.
• Develop and deliver persona-based messaging, regular blog content, compelling product demonstrations, presentations, and training sessions to highlight our differentiators in the US and EU, as well as the joint value proposition with SAP SuccessFactors.
• Create content for speaking engagements and analyst briefings and develop messaging to support EU and partner events.

Influence Market Perception:

• Engage with industry influencers, analysts, and thought leaders to raise awareness and credibility of our solution, amplify our product message, and grow our presence in the EU.
• Conduct thorough research and analysis of the competitive landscape to understand competitors' offerings, positioning, and market share to help inform product differentiation and messaging strategies.

Content Development

• Develop a content strategy and compelling thought leadership content, including blogs, whitepapers, articles, presentations, and collateral targeting key business challenges in the EU.
• Collect customer proof points and examples of benefits and ROI realized from strategic partners, including the Legion and SAP SuccessFactors partnership. Develop compelling customer stories and value nuggets to provide proof points and examples of the value realized.

Support Product Launches

• Product Launches: Align with the US-based product marketing team to develop launch materials and drive product positioning and innovations into the EU market.
• Support US-based VP of Product Marketing with collateral development, decks, and key product-led initiatives such as pilots.
• Ensure that strategic partners, including SAP SuccessFactors selling resources, are enabled on all product launches with content and messaging to position new features and capabilities.

Cross-Functional Leadership and Enablement

Foster strong cross-functional collaboration with product management, engineering, partners, marketing, and customer success teams to align on strategies, priorities, and initiatives.

• Partner with Enablement to ensure Legion EU customer-facing teams and partner sellers have the product knowledge needed to instill confidence in positioning Legion’s fast-moving product capabilities.
• ROI tools and enablement - develop EU-specific ROI tools and enablement. Support local sellers with value-driven sales presentations.

Skills and qualifications

• Strong written and verbal communication skills
• 3-5 years of product marketing experience, preferably in workforce management or supporting the SAP SuccessFactors ecosystem.
• Robust understanding of the challenges hourly employees face
• Knowledge of Marketo and Salesforce
• A strong ability to support, be part of, and lead global cross-functional teams to meet goals and objectives

Preferred Qualifications

• Experience with positioning workforce management solutions
• Experience enabling partners with product messaging and content
• Experience building public-facing presentations with close attention to detail for marketing events, sales organizations, or executive value presentations.
• A high level of curiosity, a desire to learn, the ability to solve complex problems and make informed decisions.

ABOUT LEGION

Join Legion's mission to turn hourly jobs into good jobs. We're a remote, mission-driven team seeking exceptional talent to propel this vision. Embrace a culture that's collaborative, fast-paced, and entrepreneurial. With us, you'll grow your skills, work closely with experienced executives, and contribute significantly to our mission. Our award-winning AI-native workforce management platform is intelligent, automated, and employee-centric and proven to deliver 13x ROI. We help labor-intensive organizations maximize labor efficiency and employee engagement simultaneously.

Legion has earned recognition for its innovation, including spots on the Inc. 5000 list, Forbes’ Next Billion Dollar Startups, and awards for our AI technology. Backed by leading investors such as Norwest Venture Partners, Stripes, First Round Capital, XYZ Ventures, Webb Investment Network, Workday Ventures, and NTT DOCOMO Ventures, we're making real change.

If you're ready to make an impact and grow your career, Legion is where you belong. Join us in making hourly work rewarding and fulfilling.

BACKGROUND AND OPPORTUNITY

There are almost 75 million hourly workers in the United States, representing more than half of the entire workforce. Historically, managing hourly employees has been difficult due to high attrition (average of 60%) and high replacement costs (average of $3,200 per employee in retail). The ongoing labor shortage and competition from the gig economy, make it more difficult to attract and retain hourly employees. The top reasons hourly employees leave their jobs are a lack of schedule empowerment, poor communication with employers, and an inability to get paid early. Gen Z and the millennial workforce demand gig-like flexibility, modern technology, and compelling work options. Legion’s mission is to turn hourly jobs into good jobs, serving the hourly workers who make up the majority of the US workforce. We believe in empowering employees and helping employers be efficient and innovative by enabling intelligent automation powered by Legion’s Workforce Management platform to optimize labor efficiency and enhance the employee experience simultaneously.

Legion WFM was built for the cloud with AI at the core and is designed to handle the complexity of modern businesses and meet the needs of today’s hourly employees. Our team is comprised of dedicated individuals from all backgrounds and experiences, globally distributed across all time zones. For more information, visit https://legion.co

COMPENSATION & BENEFITS

At Legion, we offer competitive compensation and benefits packages to all employees. As a fully remote employer, pay for positions is determined using local, national, and industry-specific survey data.

We strive to make competitive offers allowing employees room for future growth. Salaries will be based on the applicant’s location, level of experience, education, and specialized knowledge and skills. Additionally, we consider the external market rate, the amount we have budgeted internally, and internal equity within the company for the same position.

Benefits include, but are not limited to:

• Health Benefits
• Paid Time Off and Paid Holidays
• Parental Leave
• Equity
• Monthly Wellness Reimbursement
• Monthly Lunch on Legion

EQUAL EMPLOYMENT OPPORTUNITY

Legion Technologies is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws.

DISABILITY ACCOMMODATION

For individuals with disabilities who need additional assistance at any point in the application and interview process, please email [email protected]