Head of Marketing

Company Overview

GroundControl is a technology company redefining quality management for aerospace and defense manufacturers. Our software streamlines First Article Inspection (FAI) reporting, ensures compliance with AS9102 standards, and minimizes errors. We’re here to empower manufacturers to produce high-quality parts for the most advanced aerospace and defense systems, from SpaceX rockets and Boeing airliners to next-gen fighter jets.

We’re looking for our first marketing hire to help build our brand and amplify our mission. This role is flexible with a preference for on-site in the Bay Area, though remote or hybrid work will be considered for exceptional candidates.

Position Overview

As the first marketing hire at GroundControl, you will be integral in building and executing our marketing strategy. This role will allow you to create and implement marketing initiatives from the ground up, helping to define and elevate the GroundControl brand. You’ll work closely with our founding team to actively grow a high-impact company in the aerospace and defense sector.

What You’ll Do

• Social Media Management: Develop and execute our social media strategy to build brand presence and engage our audience.
• Event Marketing: Organize, attend, and manage logistics for industry trade shows, ensuring we stand out in the aerospace and defense community.
• Content Creation: Drive brand awareness through content including customer testimonials, case studies, and product spotlights.
• Website and CMS Management: Maintain and improve our website content and CMS, optimizing for SEO and conversion.
• Brand Development: Shape and refine our brand messaging to ensure consistency across all channels.
• Marketing Strategy Execution: Contribute to strategy and execute cross-channel marketing campaigns to engage potential customers and nurture existing relationships.

Who You Are

• You’re resourceful and self-motivated, capable of building processes from scratch and thriving in an early-stage environment.
• Excellent written and verbal communication skills with the ability to create compelling content and prioritize tasks effectively.
• Open to learning new skills, quick to adapt, and able to pivot based on evolving company needs.
• A button clicker. Comfortable with marketing tools, setting up digital campaigns, managing analytics, and working directly on website updates.
• Driven to understand customer needs deeply and eager to represent their voice in our marketing efforts.

CORE REQUIREMENTS

• Experience managing social media campaigns on LinkedIn
• Experience managing a website + CMS on Webflow
• Experience working with media companies to procure ad campaigns for lead generation, brand building, and more.

PREFERRED QUALIFICATIONS

• Experience with SEO and keyword analysis

What We Value

Extreme Ownership
You will talk directly with customers and own entire systems end to end.

Customer Obsession
All decisions should come directly from listening to customers. Understand their needs and pain points, and make decisions that will benefit the end user.

Low Ego, High Impact
We value humility and collaboration over ego. Team members bring strong ideas but are open to feedback and new perspectives, focusing on the best outcomes for the company and our customers. Strong opinions, held loosely

Compensation and Benefits

This role offers a competitive salary and equity grant to give you a meaningful stake in GroundControl’s success. We are committed to providing a supportive, collaborative, and innovative environment for you to make an impact from day one.