Retention Marketing - Sr. Executive

ABOUT सादा / SAADAA

We are a direct-to-consumer (D2C) lifestyle brand. Our vision is to advocate the सादा / SAADAA way of living and make बेहतर / BETTER basics for everyone.

#RAHOSAADAA #PEHNOSAADAA

In the top 1% of Shopify stores in India, we have been bootstrapped and profitable with industry-leading benchmarks. We have grown from a 100-square-foot garage to a 100+-person team within 3.5 years.

So, what do we do differently? We focused on making the basics the heroes of our brand. To this day, we only offer 10 carefully curated styles. It might seem unconventional in an industry where variety is often seen as the key to success, but we've not only made it possible; we've made it profitable. Our philosophy is to focus on what is important and let go of the rest.

WHAT ARE WE LOOKING FOR?

Join us at सादा / SAADAA and be instrumental in driving our customer engagement and retention strategies to new heights.

WEBSITE: www.saadaa.in

*WHAT WILL YOU BE RESPONSIBLE FOR? *

Oversee the complete customer lifecycle, implementing effective engagement and retention strategies for different user segments.
Manage and execute key reactivation channels, including push notifications, SMS, email, WhatsApp, and in-app/web communications.
Identify customer personas, create relevant customer segments, and develop targeted strategies for these segments across multiple channels.
Develop a CRM plan using user segmentation to deliver personalized and relevant communications, guiding users through the funnel.
Analyze data to identify pain points, effective communication strategies, and optimal conversion times.
Collaborate with the creative team to design templates for email and WhatsApp campaigns.
Work with product, tech, and business teams to improve user journeys and experiences, reducing pain points in the funnel.
Take responsibility for achieving monthly and quarterly retention targets.

WHO YOU ARE?

In-depth knowledge of Customer Data Platform (CDP) tools such as Web Engage, Clever Tap, MO Engage, etc.
At least 2 years of experience in a retention and growth role within a D2C environment.
A passion for marketing with a proven track record in delivering Customer Lifecycle Management (CLM) strategies, including segmentation, incentivization, engagement, and retention.
Proficiency in data visualization tools like Google Analytics, Power BI, and Tableau.
Strong expertise in Excel for analyzing retention metrics and performing revenue incrementality analysis.

*WHY BE A PART OF सादा / SAADAA? *

Do you feel out of place in a world full of unnecessary complexities?
Do you find joy in little things?
Are you an avid reader with a curiosity for understanding how things work and how we got here?
Do you believe life is simple and people around you are focusing on the wrong things?
Are you excited by the idea of learning new things or solving problems with the simplest solutions?

If the answer to all the above questions is yes, you are in the right place.

The world is full of unnecessary complexities, & we, as humans, do not understand the burden of unconscious consumption.

We at सादा / SAADAA believe simplicity with better basics is the way to live a fulfilling life.

WHAT DO WE OFFER?

A team of empathetic problem-solvers
The Right Compensation
Growth path to becoming a leader
An opportunity to drive meaning with products
A culture of continuous learning
Freedom: freedom to explore, fail, and learn