Copywriter

About Fam (previously FamPay)Fam is India's first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ youngest users in India to kickstart their financial journey super early in their life.

Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder’s Capital and the likes of Kunal Shah, Amrish Rao as angel investors.

About this RoleYou don't come across a company every day that puts content and communication on top of its priorities. Well, if you are writing content and communications at Fam, you are definitely gonna be treated as 'Your Grace'. We believe that communication is the most powerful tool and can be a Game Changer.

With a product that's aimed at teenagers, it's essential for us to reach out to our users with our views in the form that they would like to consume.

We are looking for a top quality creative content writer with high capability to understand the pulse of the target market and craft engaging and delightful content across channels.

On the Job

• You will be in-charge of content across different platforms. You’ll be writing for properties such as social media posts, stories, scripts for ads, influencer marketing, SEO writing, UI/UX copy, push notifications, press releases, YouTube videos, etc.
• You will also play a key role in handling Fam’s socials, primarily Instagram - this includes strategising the content, managing the social content calendar, working on feature GTMs and taking care of BAU social media operations for FamApp. This means you’ll be one of the admins of a page that has ~960k followers, and requires really good quality, out of the box content on a day-to-day basis.
• As part of the Marketing Team, you’ll be a key player contributing in the overall brand & communication strategies, and making them come to life on different platforms.
• You’ll also be working very closely with teams across design and product, plus directly working with the founders.

Must-haves (Min. qualifications)

• 1-3 years of experience working with a startup or creative agency in content/marketing related roles
• Copy experience across socials, UX and long form
• Up to date with recent trends and social media
• A good hold on spoken and written English and Hindi
• Portfolio showcasing prior work

Good to have

• It would be great if you’re comfortable in front of the camera, and interested in creating video content for our socials as well as our app
• A mass communication or marketing degree
• Prior experience in handling social media accounts
• Interest in exploring marketing outside of your copy role

Why join us?

• Work with a marketing team of fewer than 3 members
• Directly work with the founders and founding team
• Take full ownership of high-impact projects