Avatar for Acquia
Acquia
Actively Hiring
Empowering brands to embrace innovation and create customer moments that matter
  • B2B
  • Scale Stage
    Rapidly increasing operations
  • Top Investors
    This company has received a significant amount of investment from top investors
  • +1

Senior Product Marketing Manager

Posted: 1 week ago• Recruiter recently active
Visa Sponsorship

Not Available

Hires remotely
Everywhere
RelocationAllowed

About the job

Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.

Headquartered in the U.S., Acquia is a Great Place to Work-CertifiedTM company in the U.K., is listed as one of the world’s top software companies by The Software Report, and is positioned as a market leader by the analyst community.. We are Acquia. We are building for the future and we want you to be a part of it!

Career Exploration at Acquia

Our recruitment process is designed to empower you in making the most informed decisions. Acquia is committed to providing an inclusive, transparent, efficient, and educational interview experience that cultivates exploration into career opportunities at Acquia

You will discover the opportunity to grow your career here and learn from a global team that empowers you to exceed boundaries and achieve the extraordinary

Summary:

The Senior Product Marketing Manager, Optimization manages the product marketing programs for the Optimization and Insights products. You will report directly to the Director, Product Marketing and work collaboratively with the product management team, marketing communications and the performance marketing team to ensure the most effective plan to grow revenue for the company.

Key responsibilities include:

  • Developing go-to-market (GTM) strategies for the product families you’re aligned to. This includes collaborating with the Global Marketing and Product Team on:

    • Identifying the market opportunity and target buyer personas
    • Defining the routes to market
    • Developing GTM plans and messaging/positioning
    • Validating the approach
    • Working with a cross-functional team to implement the plan
    • Driving sales pipeline
    • Tracking and monitoring the success of the plan and revenue for the product
  • Working with the marketing team to develop thought leadership and demand generation content, including website content, videos, interactive content, ebooks, and more

  • Working with the analyst and media relations team to gain valuable insights and advance Acquia product coverage in the relevant categories

  • Preparing and delivering presentations as a subject matter expert at live events and webinars

  • Working with the sales enablement team to develop sales content and ensure the field sales team is equipped to sell

  • Working with the product team to feed field and analyst input back into the product roadmap

  • Working with the Account Management /Customer Success Management teams to ensure product retention and growth within the customer base

  • Working with the relevant partners to maximize revenue potential

  • Assisting the field in individual deals and sales strategy where appropriate

  • Understanding the competitive landscape for a specific product category and how we position against a given set of competitors

  • Drive cross sell of Optimization products in the installed customer base with supporting messaging and campaign strategy and deliverables.

  • Drive Digital Experience Optimization new logos and expansion with the goal of increasing ARR

Requirements:

  • Background in digital experience optimization space including strong understanding of the competitive landscape
  • Experience with a combination of key aspects of product marketing (e.g., evangelism, analyst relations, content creation, sales and partner enablement, etc.)
  • Proven impact on core business KPIs
  • Proven success working with cross functional teams for strategic company initiatives
  • Strong communication skills, including written and speaking

Acquia is an equal opportunity employer. We hire without regard to age, colour, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, or any other status protected by applicable law.

About the company

Acquia company logo

Acquia

Actively Hiring
Empowering brands to embrace innovation and create customer moments that matter501-1000 Employees
  • B2B
  • Scale Stage
    Rapidly increasing operations
  • Top Investors
    This company has received a significant amount of investment from top investors
  • Valuation $1B+
    This company has a valuation of $1B or more
Learn more about Acquia image

Funding

AMOUNT RAISED
$173.5M
FUNDED OVER
7 rounds
Rounds
U
$55,000,000
Unknown - Sep 2015+6

Perks

Low-cost medical, dental, and vision insurance
Employer-funded health reimbursement plan to cover medical deductibles Low employee premiums for medical, dental, and vision insurance Cutting-edge telemedicine visits
Pre-tax health care and dependent care flexible spending accounts
Paid parental leave
We offer up to 13 weeks of maternity, six weeks of paternity and adoption leave paid
Stock options
Stock options are offered to all full-time employees.
Time off when you need it
Work/life balance is important to us. Employees take time off when they need it, and come back to work feeling refreshed.
Well-stocked snacks and beverages
Modern office spaces
We want to empower Acquians to be collaborative on a global-scale. That's why we are proud to offer our employees thoughtful working spaces and offices that are equipped with modern desks, natural light, comfortable chairs, and common areas.
Fitness center reimbursement
Pre-tax commuter and parking accounts

Founders

Dries Buytaert
CTO • 3 years • 17 years
Boston
image
View the team image

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