Senior Copywriter

About Rocket Money 🔮

Rocket Money’s mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.

About the role 🤹‍♀️

Reporting to the Team Lead, Copywriting, you’ll work closely with art directors, the video team, and media buyers to bring creativity and data-driven results to life. ✨ More specifically, you will be asked to:

• Create catchy, impactful scripts for social media ads (Instagram, Facebook, TikTok, YouTube).
• Analyze performance data to fine-tune and optimize your content.
• Develop offline copy for TV, podcast ads, and out-of-home media (billboards, grocery carts).
• Write landing page copy that drives conversion as much as it attracts and engages visitors.
• Work closely across Rocket products—from Rocket Money to Rocket Mortgage®—to ensure messaging resonates with each unique audience.
• Bring fresh ideas to brainstorming sessions and collaborative efforts.
• Apply a compliance-focused lens to every piece of copy.

About you 🦄

You’re passionate about crafting engaging, performance-driven copy that shines in both digital and traditional media. You’re a go-getter, independent enough that we can rely on your expertise to take a creative brief and run, but collaborative enough that your wins will be team wins, not just your own. Ideally you have the following:

• 5-8 years of experience in direct-response copywriting and user acquisition.
• Proven track record of high-performing copy across social media platforms.
• Proficiency in data analysis with the ability to transform insights into powerful copy.
• Collaborative mindset and a positive, uplifting attitude, that isn’t fueled by ego.
• Strong grasp of social media platforms and their content needs and trends.
• Ability to write concise, engaging copy for multiple formats.
• A creative and strategic vision.
• Storyteller at heart, with ability to craft clear and beautiful narratives that expertly inform as well as entertain.

WE OFFER 💫

• Health, Dental & Vision Plans
• Competitive Pay
• 401k Matching
• Unlimited PTO
• Lunch daily (in-office only)
• Snacks & Coffee (in-office only)
• Commuter benefits (in-office only)

Additional information: Salary range for $130,000 - $150,000/year + bonus + benefits. Base pay offered may vary depending on job-related knowledge, skills, and experience.

Rocket Money is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.