Director of Marketing for a fast growing Startup

About Us:

KodeKloud is a rapidly growing EdTech startup, dedicated to empowering IT professionals with the latest in AI, DevOps and Cloud Computing technologies. As we continue our rapid expansion, we are seeking a dynamic and experienced Director of Marketing to join our leadership team and drive our marketing strategy to new heights. KodeKloud bootstrapped to $10M ARR in the past 5 years and was listed as the 4th fastest growing company in Singapore as reported by the Straits Times and the 14th high growth companies in all of APAC by the Financial Times.

Role Overview:

We are seeking a strategic and driven Director of Marketing to lead KodeKloud’s marketing initiatives for our B2C channels. This role is key to driving revenue growth, increasing brand awareness, and building a cohesive and impactful marketing team in a remote-first environment. The Director of Marketing will own the development and execution of comprehensive marketing strategies, oversee multiple channels, and ensure cross-functional alignment to support our goals for enrollment and revenue growth.

Key Responsibilities:

Strategic Leadership: Design and lead marketing strategies and campaigns to boost revenue growth, improve brand recognition, and drive customer acquisition across B2C and B2B channels. Define KPIs and OKRs, manage a marketing budget of $1M+, and ensure marketing efforts are aligned with business objectives for maximum impact.

Team Management: Build and lead a high-performing, remote marketing team. Establish career paths, define clear roles, and create a culture that promotes growth, collaboration, and high performance.

Channel Management: Oversee all marketing channels, including SEO, paid advertising, social media, content marketing, thought leadership, brand marketing, and marketing automation. Continuously optimize each channel to drive traffic, conversions, and engagement with the KodeKloud brand.

Product Marketing: Drive go-to-market strategies, including market research and competitive analysis. Support sales enablement through targeted marketing initiatives that highlight product value and differentiation.

Cross-Functional Collaboration: Work closely with product, sales, and customer success teams to ensure alignment and integration of marketing strategies across departments.

Performance Tracking: Measure and report on campaign effectiveness, using insights to optimize performance, improve CAC, and maximize budget efficiency. Track key metrics such as revenue growth, MQLs, brand awareness, enrollment growth, and team performance/happiness.

Qualifications:

• 10+ years in marketing, with at least 5 years in a management role, ideally within tech or SaaS. Experience with marketing budgets of $1M+ and in remote-first environments is preferred.
• Strong expertise in SEO, paid media, social media, content marketing, brand strategy, and marketing automation.
• Experience with market research, competitive analysis, and go-to-market strategies.
• Nice to have: background in EdTech, technology, or SaaS, particularly marketing to a technical audience.
• Proven leadership skills with experience in building and developing high-performing teams.
• Data-driven, analytical mindset with a focus on optimizing ROI and efficiency across campaigns.

Why Join KodeKloud?

• Be a part of a fast-growing and innovative EdTech startup with a mission to empower IT professionals worldwide.
• Work with a passionate and dedicated team in a collaborative and dynamic environment.
• Competitive salary and benefits package.
• Opportunity to make a significant impact on the growth and success of KodeKloud.

How to Apply:

Due to the high volume of applications we receive, it's essential for your application to stand out. Please research our online presence and craft a compelling cover letter that demonstrates your understanding of KodeKloud and how your experience aligns with our needs.