B2C Associate, Marketing Operations

The Role:

The B2C Marketing Operations Associate role, reporting to the Director of Marketing Operations supports the operational processes, Marketing Technology setup, and reporting in support of our B2C marketing campaigns. This role will work closely with the B2C Marketing Team and our Client Success team to help support the execution and performance of their email, digital, and direct mail campaigns. This role is critical to supporting the growth of our business through user enrollment and adoption of DailyPay.

If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.

How You Will Make an Impact:

• Work closely with the B2C marketing team and the Client Success team to support the build and execution of email/push/SMS journeys within platform (Iterable/Twilio) and other assets in client-owned channels, including QR code creation and building UTMs
• Document and coordinate requirements including event and data needs to ensure our Marketing Technology stack (especially email via Iterable) is ready to support new campaigns and new lines of business
• Build and pull reporting on campaign performance to provide results and insights to optimize campaigns across B2C channels including email, text messages, paid media, direct mail and client-owned channels
• Work cross-functionally with internal partners including Studio, Legal, Client Success, and Communications Engineering to document and refine processes for B2C marketing campaigns
• Optimize setup within our Marketing Technology stack and have an eye for automating workflows for campaigns, workflows, snippets, dynamic content, including keeping documentation of all events and labels within marketing platforms
• Serve as triage for vendor troubleshooting across B2C Marketing Technology stack; Additionally, help expand with current vendors and source new vendors when business requirements call for it

What You Bring to The Team:

• Bachelor’s Degree or Equivalent Experience
• Familiarity with email marketing best practices
• Knowledge of Marketing Technology tools (Iterable, Branch, Blueshift, Twilio preferred) including taxonomy, integrations, and setup to support campaign execution
• Experience with reporting tools, including Amplitude and Tableau
• Detail oriented and eye towards process improvement
• Strong documentation skills

What We Offer:

• Exceptional health, vision, and dental care
• Opportunity for equity ownership
• Life and AD&D, short- and long-term disability
• Employee Assistance Program
• Employee Resource Groups
• Fun company outings and events
• Unlimited PTO
• 401K with company match