Performance Marketer

About Doorway
Doorway is an enterprise-focused software solution that provides corporate credential services as a new digital marketing channel to its clients. Doorway’s clientele includes some of the world’s most recognisable brands, who work hand-in-hand with Doorway to develop an innovative product line. Doorways (our cards) are entirely app-less, and stored in a user’s Apple & Google Wallet. By its nature, this also means that Doorway is contributing to decarbonisation by allowing its users to go paperless for all forms of identity.

Responsibilities

• Communicate and work alongside co-founders and marketing leaders to implement creative roadmaps.
• Serve as the sole in-house performance marketer.
• Manage all digital marketing activities and channels for Doorway, taking a hands-on approach.
• Coordinate with external freelancers for specialised content creation.
• Develop strategies focused on lead generation and sales to achieve business objectives.
• Allocate and optimize budgets to maximise ROI across campaigns.
• Create, test, and refine ad creatives and landing pages to improve conversions.
• Monitor key performance metrics and adjust strategies based on insights.
• Analyse and report on campaign effectiveness, providing actionable insights.
• Execute SEO and SEM strategies to boost search visibility.
• Target and retarget audience segments for optimal reach and engagement.
• Collaborate with cross-functional teams for consistent messaging and integrated campaigns.
• Stay updated on industry trends, tools, and emerging platforms to keep Doorway competitive.

Requirements

• Experience: 3+ years in performance marketing, with a proven track record of managing and optimising digital campaigns across platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn).
• Analytical Skills: Strong ability to interpret campaign data, derive insights, and make data-driven decisions for optimisation and scaling.
• Technical Proficiency: Hands-on experience with marketing tools like Google Analytics, Facebook Ads Manager, Google Tag Manager, and CRM software.
• Creative Thinking: Ability to collaborate on creative roadmaps and produce engaging ad copy and visuals, while working with designers and freelancers when necessary.
• SEO/SEM Knowledge: Solid understanding of SEO and SEM best practices and strategies to drive organic and paid search performance.
• Budget Management: Experience managing and optimising marketing budgets to maximize ROI and meet business goals.
• Audience Targeting: Expertise in audience segmentation, retargeting, and tailoring campaigns to specific demographics and behaviors.
• Communication Skills: Ability to clearly communicate strategies, insights, and results with leadership and cross-functional teams.
• Adaptability: Willingness to stay updated with industry trends, new tools, and emerging digital marketing strategies.
• Self-Starter: Able to independently drive projects and campaigns as the sole in-house performance marketer.

Benefits

• 25 days of holiday + bank holidays
• 1 fully paid volunteering day
• Enjoy full remote working or join us in our Marylebone London office on the days you feel like commuting
• Benefit from a personal development budget
• Be a part of our regular team outings in central London and abroad
• Opportunity for equity rewards