Lifecycle Marketing Lead

Hi, We're Centerfield. Supercharged customer acquisition. Centerfield delivers outcome-based digital marketing solutions and personalized omnichannel experiences for the world’s leading brands. Powered by our proprietary Dugout platform, Centerfield acquires customers at scale for leading residential service, insurance, e-commerce, and B2B brands. Centerfield’s digital experiences and digital brands, such as Business.com and BroadbandNow.com, reach more than 150 million in-market shoppers annually. Centerfield is headquartered in Silicon Beach and is proud to be recognized by Built in LA as a Best Place to Work in Los Angeles.

The Opportunity...Are you a savvy lifecycle marketer looking for an exciting opportunity to shape campaigns and lifecycle strategies across our Business Services Division? Join our dynamic team and take charge of end-to-end creation, optimization, and execution of email and SMS marketing campaigns. Dive into strategic initiatives focused on increasing the LTV of a business customer. Our ideal candidate thrives in a fast-paced environment and is quick on their feet to come up with solutions to complex problems around lifecycle marketing. We are looking for an innovator that is also willing to stay in the weeds and get their hands dirty in the day-to-day execution.

How You’ll Contribute...

• Campaign Development & Strategy: Strategically develop lifecycle flows and campaigns for our B2B audiences and implement those top-notch ideas inside our ESP with unique segmentations, A/B testing, and finding different ways to create unique engagement experiences for our customers to retain their loyalty.
• Director Collaboration: Engage closely with the Director of Omnichannel to strategize new opportunities and lean on them for support on your ideas and findings.
• Performance Analysis: Monitor and report campaign effectiveness using defined KPIs. Drive ideation for optimization and future steps based on data insights.
• Quality Assurance: Uphold a high-quality standard by delivering creatives and campaigns that undergo thorough QA testing.
• Cross-Functional Collaboration: Collaborate seamlessly with teams like Advertising Operations, Data Warehouse, Engineering, and Design to ensure integrated campaign success.

What We're Looking For...

• 3+ years of lifecycle marketing experience, with a focus in B2B/B2C environment specializing in strategies that drive engagement and conversions for small business owners.
• Proven success in leading multi-channel Lifecycle Marketing campaigns, incorporating creative solutions, process improvements, and optimization to maximize impact.
• Exceptional attention to detail, ensuring the creation of high-quality, thoroughly tested marketing assets that deliver optimal results.
• Results-driven approach, consistently achieving impactful outcomes through data analysis, email best practices, segmentation, and deliverability strategies.
• Strong communication and collaboration skills, working effectively with internal teams (product, design, leadership) and clients to drive alignment and success.
• Agency experience is a plus.

Life at Centerfield...

• This is a hybrid position, and employees are expected to work from our Playa Vista, CA office every Tuesday, Wednesday & Thursday
• Competitive salary + bi-annual bonus
• Unlimited PTO – take a break when you need it!
• Industry leading medical, dental, and vision plans + generous parental leave
• 401(k) company match plan – fully vested day 1
• Outside patio overlooking Playa Vista + cabanas, firepits & working grills
• Monthly happy hours, catered lunches + daily food trucks
• Award winning culture & unprecedented team spirit (featured in LA Business Journal & Built In LA)
• Fully stocked kitchens with snacks & drinks
• Breakroom supplied with games, couches, workout equipment + weekly in-office exercise classes hosted by professional instructors (yoga, kickboxing & circuit training)
• Free onsite gym + locker rooms
• Paid charity and volunteer days (local mentor programs, adopt a pet, beach cleanup, etc.)
• Monthly team outings (ball games, casino night, hikes, etc.)
• Career growth – we enjoy promoting from within! #LI-HM1