Head of Demand Generation

WHY WE’RE LOOKING FOR YOU

As the Head of Demand Gen you will own the pipeline number that drives Retool’s growth. Retool has both a robust PLG as well as Sales-led motion and we sell deals from 10k to $1M. We’re looking for a seasoned executive who has seen a variety of marketing models and strategies and can creatively problem solve for what Retool needs in this stage of growth, for our product and market, and not simply “run the playbook” from your last company. We have ambitious plans for the company and the Head of Demand Gen is at the center of making this happen.

You will craft the marketing and demand gen strategy in collaboration with other sales and marketing leaders and drive the execution that predictably gets us to our pipeline goals. In doing so, you’ll build close ties with the sales and BDR teams. You’ll work closely with our RevOps and Data teams to ensure marketing has the instrumentation and dashboards we need to be successful.

Ultimately we’re looking for a results-oriented leader who believes in data-driven decisions, is unafraid to drive change where it’s needed, and has the leadership qualities needed to build a high performing team.

WHAT YOU'LL DO:

• Create a comprehensive demand generation plan to achieve our targets
• Optimize channel strategy for both PLG (organic traffic, paid search, growth) and Sales-led channels (Paid Social, Email, Field)
• Work closely with RevOps and Data teams to ensure we’re measuring every step of the funnel vs. making do with what’s in place today. Guiding the team to be data-driven in their strategies and decision making.
• Creating a culture of actively reporting on successes and misses, learning from those misses and continuously iterating.
• Grow a nascent outbound program. Bring experience on helping a company that has primary relied on Inbound in the past to build an Outbound motion across not just Demand Gen but working closely with PMM, BDRs and Sales.
• Has marketed to multiple personas and knows how to create strategies to support multiple personas along long sales cycles.
• Has experience with ABM strategies to build programs for both high ACV land and expand deals.
• Has the personality and energy to drive change from the way we did things to the way we need to
• Will be a strong leader and voice in the marketing org and company as a whole

THE SKILLSET YOU'LL BRING:

• 10+ years of direct experience in Demand Generation & Growth
• 20+ years of total relevant experience
• A track record of delivering on pipeline targets in the scale of 25 million+ a quarter.
• Extremely results-oriented. Every activity is measured and ladders up to hitting the number, with a strong sense of urgency when we’re behind.
• A proven track record of marketing to enterprise companies including traditional Fortune 500 companies.
• Sold to a technical audience. Developer ICP experience is a strong plus.
• A mix of startup and big company experience
• The EQ required to balance results-orientation, urgency, and team morale.