Growth Marketing Manager, Paid Social

Location: In-Office 4 days/week in Playa Vista, CA HQ

About Us:

Thrive Causemetics is Bigger Than Beauty™: We are an independent, female-owned beauty brand that creates high-performance vegan cosmetics and supports a community of giving. All of Thrive Causemetics' products are free of parabens and sulfates, in addition to being 100 percent cruelty-free. Through its Bigger Than Beauty™ program, every product purchased results in a donation to help communities thrive.Thrive Causemetics is dedicated to fostering a collaborative and cross-functional workplace where everyone’s voice matters. We are committed to being pioneers in creating a culture of wellness. Together, we prioritize a strong work ethic while maintaining a positive, exciting environment where people are passionate about what they do.

Who We Are Looking For:

Thrive Causemetics is seeking an organized, motivated, and data-driven Growth Marketing Manager with a strong focus on Paid Social channels. This individual will be responsible for driving customer acquisition and performance marketing efforts, particularly through Paid Social platforms, while managing and mentoring a growing team. You will work cross-functionally with Marketing, Data, Customer Service, and CRM teams to execute growth strategies. The ideal candidate has experience in direct-to-consumer businesses, managing large-scale budgets, and a proven track record in managing performance marketing across Paid Social channels. This position reports directly to our Director of Growth Marketing.

What You Will Be Doing:

• Lead and expand growth initiatives, focusing on Paid Social, including Facebook, Instagram, TikTok, Pinterest and other emerging platforms.
• Mentor and manage a team of performance marketers, fostering collaboration and professional growth.
• Manage large-scale budgets to ensure efficient allocation of resources, optimizing spend to maximize ROAS and business growth.
• Collaborate with core teams: marketing, design, and analytics to drive impactful Paid Social campaigns.
• Manage relationships with external partners and ensure timely delivery of assets for Paid Social campaigns.
• Work closely with the creative team to develop content that resonates with target audiences across social platforms.
• Create and approve creative briefs for Paid Social placements, ensuring alignment with audience targeting and content strategies.
• Identify new Paid Social opportunities to drive customer acquisition and increase channel revenue.
• Analyze campaign performance, sharing insights with the broader team to refine strategies and optimize future efforts.
• Partner with the data team to establish a robust reporting framework for Paid Social performance metrics.
• Continuously test creative elements, messaging, and promotions to optimize campaign results.
• Strategize campaigns to align with business revenue and ROAS goals, ensuring the most effective use of large-scale marketing budgets.

What Will Make You Stand Out:

• 5+ years of experience in performance marketing with a deep specialization in Paid Social.
• Experience working in-house for a DTC eCommerce brand or in an agency environment working on DTC eCommerce brands is required.
• Proven experience in managing large-scale marketing budgets and optimizing spend for growth.
• Prior experience with people management with the proven ability to inspire and lead junior teams to success.
• Solution-oriented mindset with excellent communication, organizational, and project management skills.
• Exceptional attention to detail and accuracy.Passion for beauty, technology, and e-commerce.
• Strong analytical skills for data-driven decision-making and problem-solving.
• Ability to multitask, achieve outstanding results, and lead in a fast-paced, dynamic environment.