Lead Creative Strategist / Ad Creative - spending over £1m across Meta platforms

About Us
We’re a dynamic startup with two brands transforming the world of digital advertising: Social Cat—an influencer marketplace connecting brands with micro-influencers, and Clip—a platform enabling brands to get UGC from top video creators to use in ads and social media presence. Spending over £1M annually across Meta platforms, we’re looking for a Creative Strategist who can drive our ad campaigns to the next level, balancing creativity with performance.

Role Overview
As our Creative Strategist / Ad Creative, you will lead the content creation and ideation for our Instagram, Facebook, and Meta ads. You’ll be responsible for creating compelling ad ideas, collaborating with creators, and overseeing the end-to-end production of ad content. We’re looking for someone with an innovative mindset who thrives in a startup environment, is hands-on, and can seamlessly juggle the creative and strategic sides of social media advertising.

Key Responsibilities:

Ideation & Strategy: Generate fresh, high-impact ad concepts that resonate with our target audience and align with each brand’s identity.
Brief Development: Write clear, actionable creative briefs for creators and internal teams, ensuring alignment with campaign goals.
Content Sourcing: Identify and onboard creators for UGC and influencer content, coordinating shoots, and reviewing submitted content.
Content Creation & Editing: Edit video and static content to produce polished, platform-ready ads that perform across Meta platforms.
Static Content Production: Design and develop static image ads to complement video content, maintain engagement, and boost campaign performance.
Performance Collaboration: Work closely with our founders to ensure our ads are driving conversions.

What We’re Looking For:
Startup Mindset: You’re proactive, adaptable, and thrive in a fast-paced, growing environment.
Creative Vision: You know how to turn ideas into engaging ads that stand out and perform.
Strategic Thinking: Ability to balance creativity with data-driven insights, constantly iterating to improve ad performance.
Content Skills: Proficiency in video editing (e.g., Veed, Adobe Premiere Pro, Final Cut, your choice) and design (e.g., Canva).
Strong Communication: Capable of working with creators, giving feedback, and keeping projects on track.

Why Join Us?
Impact: Take a lead role in shaping ad content for two innovative brands.
Growth Opportunity: Be part of a startup where your contributions are visible, and your ideas are valued.
Creative Freedom: Enjoy the freedom to innovate and test new ad strategies in a supportive environment.

If you’re ready to make an impact in a creative, fast-paced role with plenty of room to grow, we’d love to hear from you.