Demand Generation Manager

MOO set out to shake up the world of print back in 2006. And we’ve come a long way since. Today we’re a 400 + strong team (we’re thinking of getting matching jackets) who create print and digital products for companies of all sizes – from Google and AirBnB to the guy who makes those amazing prints you found at a craft fair. Our global HQ is in London, UK, while we also have premises in Dagenham. In the US, you’ll find us in Boston, MA, as well as East Providence, RI and Denver, CO.

We’re making new and exciting things – and we could really do with your help.

As the Demand Generation Manager, you’ll act as a critical link between our marketing and sales operations and you’ll help accelerate growth for B2B customers through driving interest in MOO's products, creating a steady flow of MQLs, and nurturing these prospects to convert into new customers.

You are an experienced B2B marketer who has a proven track record of creating and delivering cross functional plans with a sales-focused lens. You can identify key priorities that enable our sales team to identify customer and market opportunities in both our prospect and active customer base, and develop go to market strategies driving growth. You have a deep understanding of lead generation, creating CRM journeys, and translating marketing-led campaigns into actionable strategies and materials leveraged by sales. You’ll serve as a trusted partner to both sales operations and marketing; with the goal of enabling an integrated go to market approach.

• Responsibilities:
• Support the development and manage demand strategies to drive qualified leads, improving both customer acquisition and retention
• Grow the sales pipeline by executing the mid-market demand gen strategy across the buyer’s journey with clear goals, objectives, strategies and tactics
• Partner with the Global CRM team to increase penetration within the existing customer base by implementing account based marketing strategies and best practices
• Lead Generation:
• Deliver repeatable, sustainable and predictable MQLs and revenue via integrated marketing campaigns: both for net new customers and new contacts
• Partner with the CRM team to create and drive the B2B CRM strategy
• Use marketing automation programs (Intercom, Braze, Pardot, Salesforce) to generate, capture, nurture, qualify, and assign leads to members of the sales team
• In partnership with our Sales Leadership, CRM, and Sales Enablement teams, define and execute optimal lead management processes and lead nurturing campaigns
• Manage and improve our Referral program across B2B and B2C. Identify the right touch points in the customer journey to introduce the program
• Analytics and Forecasting:
• Act as key sales analytics partner to the Head of Global RevOps & Customer Enablement and the Head of Sales
• Conduct analysis on key metrics to determine reasons for variances and new opportunities for sales growth and target development
• Collaborate with analytics to forecast, measure, and analyse the impact of demand generation initiatives on lead volume, lead quality, and conversion rates, while identifying trends in lead funnel performance and forecasting future lead generation outcomes
• Cross-Functional Collaboration:
• Lead cross-functional initiatives to align marketing and sales priorities and liaise with sales enablement, marketing, CRM, sales ops, legal, site merchandising/ecomm and product teams to provide the mid market and sales perspective on initiatives

About You

• Previous experience developing integrated demand generation strategies and executing campaigns - off and online, with a proven record of supporting sales to meet and exceed pipeline and revenue targets
• Familiarity with Salesforce; experience with other sales and marketing productivity tools (Braze, Pardot, Intercom)
• Demonstrated ability to define, refine, and implement sales processes, & procedures through technology and across the enterprise
• Ability to manage complex projects across multiple cross functional teams, including influencing peers with ease
• Experience in working with remote teams, including international
• Data-driven and strong analytical skills with the ability to turn customer and competitive insights into an effective strategy and actionable marketing plans.
• A strong understanding of sales and marketing best practices and technologies that empower the sales team with insights, tools, and automation
• You are an expert in problem solving. You have breadth and depth of knowledge and are able to coach others in solving these problems too.