Marketing Executive

At Tutcart, we’re not just building a platform—we’re redefining the way the world learns! We are on a mission to make learning accessible to everyone, everywhere with Edtech 3.0.

Join us on this exciting journey where technology meets purpose, and where your expertise will directly impact millions of learners.

Position Overview:
We are seeking a proactive Marketing Executive to join our team. This role is crucial in developing strategies to effectively engage our target audience, persuade them of Tutcart's value, and collaborate with stakeholders to drive growth and success.

Key Responsibilities:

1. Market Analysis:

   • Conduct thorough market research to identify trends, opportunities, and competitive insights.
   • Analyze user behavior and preferences to inform strategic decisions.

2. Digital Marketing:

   • Plan and execute digital marketing campaigns that effectively engage and convert the target audience.
   • Monitor campaign performance metrics and adjust strategies based on data-driven insights.

3. Content Development:

   • Create engaging content for various marketing channels, including social media, blogs, and email campaigns.
   • Ensure that all content aligns with brand messaging and resonates with the target audience.

4. Target Audience Engagement:

   • Identify and segment our target audience, including learners, educators, and institutions.
   • Develop tailored communication strategies to effectively reach and resonate with each audience segment.

5. Persuasive Communication:

   • Craft compelling messaging and content that highlights the benefits of Tutcart’s offerings.
   • Utilize storytelling techniques to connect emotionally with potential users and stakeholders.

6. Stakeholder Collaboration:

   • Build and maintain relationships with key stakeholders, including educational institutions, industry partners, and influencers.
   • Collaborate with internal teams to ensure alignment in messaging and strategy.

7. User Engagement Strategies:

   • Develop initiatives to enhance user engagement, retention, and satisfaction.
   • Implement feedback mechanisms to gather insights from users and stakeholders for continuous improvement.

8. Reporting and Analytics:

   • Track and report on key performance indicators (KPIs) to measure the effectiveness of marketing efforts.
   • Utilize analytics tools to derive actionable insights for future campaigns.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 1+ years of experience in marketing strategy, within a startup space.
• Strong persuasive communication skills, with a knack for storytelling and relationship-building.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in digital marketing tools and platforms.
• Ability to work collaboratively in a fast-paced environment.