Growth Marketing Manager (Paid Marketing)

Hello, we are Atlan! 👋

A home for data teams around the world. 🏠 Atlan makes it easier for diverse data users – business users, product managers, analysts, and engineers – to collaborate effectively. (Think of what Salesforce is for sales teams or GitHub for engineering teams). (Check out our website, product tour, and docs.)

Built for the humans of data, by the humans of data

At Atlan, we started as a data team ourselves tackling problems like national healthcare and poverty alleviation with data science. (Check out our TEDx talk and case studies.)

The problem: After working on 200+ data projects, we learned how tough it was to scale data teams. Data teams are one of the most interdisciplinary teams ever created. They're made up of analysts, data scientists, engineers, business users – diverse people with their own tooling preferences, skill sets, and "DNA" that need to come together. This leads to collaboration chaos.

We were awoken with crisis calls every second day for the minutest of issues — from troubleshooting why a number on a dashboard was incorrect to difficulties in getting access to the right data set! Atlan started with us building tools to make our own data team more agile.

These tools made our team 6x more agile, helping us take on amazing projects like building India's National Data Platform used by India's Prime Minister. The best part — this was built by an eight-member team, the fastest project of its kind to go live, in a record twelve months instead of the projected three years.

💡 We asked, could the tooling we built for ourselves help data teams around the world? That's how Atlan was born. We're on a mission to help data teams around the world do their lives' best work.

Read our co-founder Prukalpa's article on the half-a-decade backstory that drives everything we do at Atlan and our journey of failing three times before we figured out the real solution.

🚀 We're growing fast

In the last few months, we have onboarded some dream customers, started working with some amazing partners, and watched as our team spread across 10+ countries.

Atlan was named a Gartner Cool Vendor in DataOps, one of the top three companies globally (and one of the fastest companies to make the list 🌏). We were also named in Gartner’s inaugural Market Guide for Active Metadata and as a Top 5 Global Innovator in DataOps by IDC.

We're backed by top investors (like Insight Partners, Sequoia, and Waterbridge) and the shapers of the modern data stack (including the founders and CEOs of Snowflake, Looker, Stitch, and DataRobot) as our early investors. 🏅

Watch this three-minute video of our journey so far and where we're going (in conversation with Sequoia Capital).

We build with all our ❤️

We believe that data teams deserve fundamentally better software experiences. Data is chaos, but that doesn't mean that work should be! 🌟

Love what Superhuman, Slack, Notion, Quip, and Figma have done for the modern workplace? Come build the future for data teams with Atlan!

Why is this role important for us? 🤔

• At Atlan, we're growing fast in regions around the world. In the past few months, we've won some amazing customers like Plaid, Monster, and Ralph Lauren... all from inbound! We’re looking for a Growth Marketing Manager to join our Growth team to lead the paid marketing channels to help drive the top of the funnel interest & pipeline.

Your mission 🌟

• Drive growth through key channels: Lead paid acquisition efforts across Google, LinkedIn, YouTube, and other emerging channels to deliver measurable results that drive pipeline and business growth.
• Develop and execute data-driven campaign strategies: Build comprehensive, outcome-focused paid media campaign strategies that deliver efficient growth.
• Continuously improve through testing and experimentation: Design and execute robust A/B tests across creative, audience segments and bidding strategies. Iterate rapidly based on data, refining campaigns to drive results.
• Leverage data to uncover actionable insights: Lean into data-driven insights to fine-tune campaigns and present results clearly to both technical and non-technical stakeholders.
• Collaborate to ensure cohesive execution: Partner with cross-functional teams, including Product Marketing, Marketing Ops, and Design, to ensure alignment across campaigns and consistency in messaging that resonates with our customers.

What makes you a match for us? 😍

• Proven experience in B2B software marketing: You bring in at-least 5 years of experience in marketing, with 3+ years of driving predictable, efficient pipeline growth for B2B software products/companies using paid marketing channels.
• Exceptional standards for quality and impact: Your campaigns are not only on-brand and high-quality but are structured to achieve significant business impact, with a focus on precision and relevance.
• Deep expertise in paid search and social: Proficiency in Google Ads, LinkedIn, YouTube, and other key platforms, with experience running segmented, data-driven campaigns targeting technical buyers.
• Growth mindset and forward-thinking: You’re always looking for the next growth opportunity, whether through new channels, partnerships, or technologies, and you’re excited to push boundaries.
• Strong understanding of customer journeys: Ability to align digital marketing strategies with different stages of the customer lifecycle, ensuring a tailored approach to acquisition.