Product Marketing Manager

Vidyard is the video platform that's built for business. Sales reps, marketers, and corporate communicators use Vidyard to record and share videos that grab attention and deliver their message in a personal, impactful way. It's the video tool of choice for Microsoft, LinkedIn, and thousands of other companies. We're passionate about elevating our customers, our teammates, our communities, and ourselves.

About the Role

Vidyard is looking for a driven and strategic Product Marketing Manager to join our Product Marketing team. Reporting to the Manager, Product Marketing, you will play a key role in driving the go-to-market strategy for Vidyard’s products and features, crafting compelling messaging, and enabling the sales team with the tools they need to win. This role involves close collaboration with the product, sales, and customer success teams to ensure that Vidyard’s product positioning aligns with customer needs and market dynamics.

This is a remote role open to candidates located in Canada.

About the Team

Our Product Marketing team is focused on communicating the value of Vidyard’s products to our customers and the market. You will work alongside a Senior Customer Marketing Manager, under the leadership of the Manager, Product Marketing, to deliver product messaging and drive adoption. We partner closely with product management, sales, demand generation, and customer success teams to ensure our go-to-market strategies resonate with our target audience and support business growth.

What You’ll Work On

• Partner with Manager, Product Marketing to develop and execute go-to-market strategies for Vidyard products launches and beta testing, aligning with business objectives, target markets, and customer needs.
• Partner with Manager, Product Marketing to define and refine positioning and messaging for Vidyard’s products, clearly articulating the value proposition, key benefits, and differentiators.
• Conduct market research such as willingness to pay and product-market fit, competitive analysis, and customer segmentation to identify opportunities and inform product marketing strategies.
• Collaborate with product management to ensure customer needs are reflected in the product roadmap and go-to-market plans.
• Own the creation of sales enablement materials in partnership with the Sales Enablement team, including product guides, sales presentations, battle cards, and training content, to support the sales team in effectively selling Vidyard’s products.
• Partner with the demand generation team to develop campaigns that drive lead generation and nurture prospects through the buyer’s journey.
• Gather and analyze feedback from customers, prospects, and the sales team to continuously optimize messaging and go-to-market strategies.
• Participate in regular sales training sessions and enablement workshops, equipping the sales team with up-to-date product information and competitive insights.
• Act as a product expert, representing Vidyard in webinars, customer meetings, and industry events as needed.

What You’ll Bring to this Role and Your New Team:

• 4+ years of experience in product marketing, preferably within the B2B SaaS industry.
• Strong ability to develop product positioning and messaging that resonates with target customers.
• Experience working closely with sales and R&D teams to deliver sales enablement materials and tools.
• Knowledge of marketing automation, CRM and sales engagement tools.
• Strong analytical skills, with experience making data-driven decisions to optimize marketing strategies.
• Excellent communication and collaboration skills, with the ability to work effectively across different teams and departments.
• Ability to prioritize and manage multiple tasks and projects in a fast-paced environment.
• Understanding of digital marketing and growth strategies.
• Experience with both product-led and sales-led go-to-market approaches is a plus.
• Flexibility and adaptability to change, with strong problem-solving skills.

Job descriptions can be overwhelming. At Vidyard we are motivated to drive change together and deeply value the unique experiences, abilities and opinions you possess. We value candidates who own it, and if you’re relentlessly resourceful too, and you might be exactly who we are looking for.

As we also value user obsession, we prioritize our users, customers and community so you can expect to hear from our team even if you are not selected to move forward.

What You’ll Love about Vidyard:

• Competitive pay
• Comprehensive, flexible benefits on day one
• Wellness allowance to spend on what's important to you
• Flexible hours + unlimited vacation + programs to support travel while working, enabling you to live your best life
• Access to Inkblot, a digital mental health platform + $1,500/person/year for mental health coverage*
• Allowance to support your ongoing growth and development
• Parental leave top-up
• Paid volunteer hours
• Employee resource groups to empower and drive change at Vidyard and in our communities
• RRSP match
• Stock options
• Flexible holiday program
• Home office stipend
• Flexibility to work in the place that brings out your best: whether you thrive in the comfort of your home office, or are local to, and prefer the energy of our collaboration space in Kitchener, Ontario, Canada, there is flexibility for all. Although we default to remote-first there will be occasional in-person meetings/events purposefully designed for connection and collaboration.

Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify us at [email protected]. Unsolicited resumes from Agencies will not be accepted.