Google Ads Specialist

Job Overview:

We are seeking a Google Ads Specialist with 2-3 years of experience to join our team. The ideal candidate will have a strong track record in managing successful Google Ads campaigns across search, display, shopping, and video networks. You will be responsible for strategizing, executing, and optimizing campaigns to drive growth and ROI for our clients.

Key Responsibilities:

• Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, and YouTube) for multiple clients.
• Conduct thorough keyword research and competitor analysis to ensure effective targeting.
• Monitor campaign performance and optimize for clicks, conversions, and ROI.
• Write compelling ad copy and develop creative strategies for ads across different networks.
• Perform regular A/B testing on ads, landing pages, and bidding strategies to improve results.
• Analyze data from Google Analytics, Google Ads, and other tools to provide insights and reports to clients.
• Stay up-to-date with the latest trends, tools, and best practices in Google Ads and paid search.
• Collaborate with the content and design teams to ensure ads align with overall marketing strategies.

Key Skills Required:

• Proven experience in managing Google Ads campaigns, including keyword research, ad copywriting, and bid management.
• Strong understanding of PPC, quality score, and campaign optimization techniques.
• Proficiency with Google Analytics, Google Tag Manager, and conversion tracking setup.
• Ability to analyze data and create actionable insights.
• Experience with landing page optimization and A/B testing.
• Knowledge of various bidding strategies, including manual, automated, and smart bidding.