Senior Analyst

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Who we are looking for:

VML is seeking a Senior Digital Media Analyst with a passion for actionable analytics to solve core questions related to digital direct response campaigns that are executed through a variety of advertising channels such as paid search, display and paid social. You will work with clients, strategists, and other digital teams to understand business goals and develop KPIs that help optimize and drive performance. You will be responsible for data consolidation, analysis and insights generation and client report development—you also will need to have strong communication skills (including strong data visualization skills) with diverse audiences at all levels of the organization. So, if you love leveraging performance media data to create insights that will drive results then this is the job for you!

What you’ll do:

• Data I Manage and consolidate digital media campaign data from various campaign platforms. Develop KPI frameworks and digital analytics tagging recommendations to support the collection of the data needed for KPI reporting. Monitor day-to-day campaign performance and maintain in-depth understanding of client’s overall business and marketing objectives; constantly analyzing campaign performance for optimization opportunities. Analyze large data sets to uncover trends and areas for campaign optimization. Monitor campaign data to identify technical and other issues that impact data collection
• Client | Produce analysis and reporting in client friendly formats. Strong executive presence and confidence to present to clients regularly. Engages with clients directly in the review and discussion of data trends, insights, and recommendations. Contributes to a high client satisfaction rating of agency relationships and contributions. Seek opportunities to grow our clients’ business and improve our work. Foster innovation of new ideas and encourage independent thought.
• Team | Support Digital Media Buyers with reporting and analytics to inform digital media campaign optimizations. Support Content/SEO team with traffic data to quantify lift of site optimizations and identify new opportunities based on analysis of trends and site usage.

Who you are:

• Performance-first mindset | A highly motivated individual that is passionate about helping us meet our media goals. Ability to spark optimization and change in our campaigns, and hold our internal team accountable for results.
• Detail oriented | An eye for detail, someone who can see both the big picture and the small picture, highly organized, with strong retention skills. Ability to work well under pressure, and multi-task.
• Self motivated | A proactive self-starter who is able to work well independently, and as part of a larger team. Not afraid to take a project and run, and be confident in your skills to see the project through to completion. Dig in and figure out how to work around problems.
• Excellent communicator | Strong written and verbal communication skills, with the ability to tailor your message to the specific audience. Able to clearly communicate project status, required steps, or roadblocks to internal and external stakeholders.

What you’ll need:

• Minimum 3 years data/analytics experience as a primary job function.
• Robust experience with using data visualization to share results and tell stories to clients at all levels.
• Strongly preferred to have experience in analyzing paid digital marketing efforts including knowledge of digital advertising (e.g. Google AdWords, DoubleClick Campaign Manager, DoubleClick Search, etc.) and analytics platforms and digital analytics platforms (e.g. Google Analytics, Adobe Analytics, Coremetrics, etc.).
• Experienced in data management and well-versed in the use of analytical tools such as Microsoft Excel, Google Data Studio, Tableau, Domo, or other BI tools.
• Strong knowledge for analytics techniques with a genuine curiosity for uncovering shifts in performance.

What we offer:

• Passionate, driven people | We champion a culture of people that do extraordinary work.
• Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
• Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
• Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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