Content Marketing Manager

Appsmith is looking for a highly talented writer, editor, storyteller, and strategist to lead content strategy and execution for our open-source low-code application platform. Working with marketing, sales, product, and developer relations teams, you will create high-quality content that increases brand awareness, thought leadership, and customer/prospect engagement. You will cultivate a deep understanding of our target personas, help to drive our SEO strategy, and use content to increase the reach and engagement of our owned channels. You love working in a fast-paced startup environment, and are comfortable with the ambiguity that comes along with it.

What you’ll do:

• Craft a rich, continuous pipeline of compelling content in support of overall go-to-market strategy and plans that will generate leads, drive conversions, and will be used in multiple touch points across the user journey.

• Content types can include: Case studies, industry reports, ebooks, webinars, videos, blog posts, emails, etc.

• Take initiatives from 0 to 1, acting as a builder and innovator within the marketing team. Identify opportunities for new content strategies, develop them from scratch, and execute them with precision.

• Manage content calendars, timely delivery of all content projects, and ensure that marketing campaigns, launches, events, and other initiatives are well-supported.

• Monitor and analyze content performance metrics, leveraging insights to refine and improve content strategies.

• Optimize content for search engines to increase organic traffic and improve search rankings.

• Develop and execute content distribution strategies to maximize reach and engagement across owned, earned, and paid channels.

• Maintain a strong understanding of industry trends and incorporate this knowledge into content strategies. Stay up-to-date with the latest developments in AI, automation, low-code, and software development.

About you:

• Exceptional writer, discerning editor, and compelling storyteller with a strong understanding of SEO concepts.

• Background in or, experience writing for IT leaders, software developers, and other technical personas.

• Experience in AI, low-code application platform (LCAP), or integration platform as a service (iPaaS) technologies is a plus.

• Proficiency in content management systems (e.g., WordPress, Contentful), SEO tools (e.g., Google Search Console, SEMrush), analytics (e.g., Google Analytics, Mixpanel), and social media platforms.

• Able to build thoughtful, strategic, and actionable plans to completion, even in the presence of ambiguity.

• Comfortable managing vendor relationships with freelancers and agencies.

• Strong aptitude for working independently in a remote work setting.

• Typically, successful candidates will have 5+ years experience in marketing, with a track record of meeting and exceeding targets in content marketing or demand generation.