Digital Marketing Specialist

Key Responsibilities:

• Develop and Execute Digital Marketing Campaigns: Plan and implement comprehensive digital marketing strategies across various channels (SEO, SEM, PPC, social media, email marketing).
• Content Creation: Produce high-quality content for websites, blogs, social media, email campaigns, and other marketing channels that aligns with brand voice and marketing goals.
• SEO Optimization: Conduct keyword research, optimize content for SEO, and manage on-page and off-page SEO strategies to improve organic visibility.
• Social Media Management: Plan and create engaging social media content, manage daily posts, and track performance across platforms such as LinkedIn, Facebook, Instagram, and Twitter.
• Email Marketing: Design and execute email marketing campaigns to nurture leads, promote products/services, and drive conversions.
• Analytics and Reporting: Analyze performance metrics using tools like Google Analytics, SEMrush, or HubSpot, and prepare monthly reports to measure the effectiveness of campaigns.
• Collaboration: Work closely with design, product, and sales teams to align content and digital strategies with overall company goals.
• Stay Current: Keep up with the latest digital marketing trends, tools, and techniques, and apply them to our marketing efforts.

Requirements:

• Proven experience as a Digital Marketing Specialist or similar role.
• Strong content writing skills with the ability to create engaging, SEO-friendly content.
• Expertise in SEO, SEM, and PPC strategies.
• Hands-on experience with marketing automation tools, CRM software, and analytics platforms (e.g., Google Analytics, HubSpot, Mailchimp).
• Excellent knowledge of social media platforms and best practices.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Strong analytical skills and a data-driven mindset.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred.