Demand Generation Specialist

We started SSR in 2018 to help organizations find and buy the right HR and recruiting tools through our in depth reviews and buyer guides. We hold our own against huge sites like Capterra, NerdWallet, and TrustRadius, while carving out a large part of a growing niche.

Every month over 100,000 companies use our research to find and buy the right HR software. We do this through in depth, unbiased reviews of business software as well as 1:1 Advisor calls between our team members and HR professionals.

We are looking for a creative, data-driven demand gen manager with strong paid media chops to help us scale the number of businesses we are able to help each month by generating leads and revenue.

This opportunity is ideal for someone who knows how to run growth campaigns, and wants to make an outsized impact at a fast growing company.

About SSR

Our mission is to help companies find and buy the right HR tech. The vendor landscape is extremely complex with tens of thousands of vendors in many different niches (payroll, HRIS, ATS, Performance Management, etc).

It’s a complex landscape, and the risk of buying the wrong software is very high - it results in lost time, money, and sometimes can damage the careers of people who made that decision.

Each day we get to help businesses make the right software decisions with confidence. This takes a lot of stress and headaches away from our users, and also means they can reap the rewards of having the best systems.

We are a remote only, international team that is focused on results, not facetime and meetings. While we have a high bar for our colleagues, each is empowered to do their job and afforded the flexibility and autonomy that high performers deserve.

Responsibilities:

• Develop and implement demand gen strategies and campaigns across various marketing channels like Google, LinkedIn, Meta, etc
• Work closely with the Marketing and Sales teams to align efforts to drive revenue
• Use data and analytics to measure and improve performance of demand gen
• Develop and maintain relationships with partners and other stakeholders who can help us fill the funnel
• Measure and report on success of demand gen campaigns using metrics such as leads, conversions and revenue by channel
• Monitor industry trends to stay up to date with new technologies and techniques
• Create and manage demand gen budgets and forecasts
• Strong excel and data analysis skills to identify trends and generate actionable marketing performance reports
• Analyze lead funnel data and provide insights to improve conversion rates
• Identify and test new marketing channels to drive business growth

Qualifications

You’ll have a direct impact on scaling our mission through creative campaigns, optimization strategies, and collaborative efforts with the broader team. The ideal candidate has:

• 2+ years experience working in a demand generation or growth role focused on driving results through paid media
• Ability to creatively and empathetically build landing pages, campaigns, and other assets
• Experience with conversion rate optimization (CRO) and A/B testing for landing pages, ads, and other marketing assets
• Data driven with a native fluency in conversion and ROAS math
• Clear communication skills necessary in a remote only, asynchronous environment
• Experience with various ad platforms, both SEM and paid social
• Entrepreneurial Mindset: driven to experiment, test new ideas, and take full ownership of projects
• Experience with CRMs, preferably Hubspot, and marketing automation software

Interview process

We will ask ~10% of applicants who we believe are the right fit to do a 15 minute assessment. Afterwards, we will narrow down to <5 candidates which we will interview. The best candidates will tell us in their application why they want to work at SSR in this role.