SaaS Marketer

About Us:
At KappaX.io, we’re transforming how brands engage with their audiences through dynamic, interactive content experiences that work across any channel. Our SaaS platform empowers businesses to captivate customers, and we’re looking for a savvy marketer to take our ABM and demand-gen strategies to the next level.

What You’ll Do:

• Spearhead SaaS marketing initiatives: Own the end-to-end marketing strategy for our SaaS platform, driving customer acquisition and retention.
• Develop and execute ABM campaigns: Design personalized, high-impact campaigns targeting key accounts to nurture relationships and convert leads.
• Create captivating content: Craft engaging, on-brand copy for social media, email, blogs, and landing pages that convert prospects into loyal customers.
• Drive demand generation: Lead data-driven digital marketing efforts, from SEO to paid advertising, that create a strong inbound pipeline.
• Optimize customer journeys: Work closely with sales to ensure a seamless handoff from marketing to sales, refining customer touchpoints for maximum impact.
• Collaborate across teams: Partner with product, design, and sales teams to align messaging and marketing strategies for both broader audiences and targeted accounts.
• Track, analyze, and iterate: Monitor performance metrics to continually refine and optimize campaigns, ensuring we hit growth and engagement targets.

What You Bring to the Table:

• SaaS marketing expertise: 2+ years in B2B SaaS marketing with experience running campaigns that drive results, including ABM strategies.
• ABM know-how: You’re well-versed in identifying and engaging high-value accounts through personalized marketing approaches.
• Creative chops: You can turn complex product features into simple, engaging messages that resonate with both decision-makers and users.
• Data-driven mindset: You leverage analytics to measure the success of campaigns and continuously improve performance.
• Tech-savvy: You have experience marketing in the SaaS space, with a solid understanding of the digital ecosystem.
• Strong communicator: You’re a pro at tailoring messaging for various audiences, channels, and stages of the buyer’s journey.
• Collaborative team player: You work seamlessly with cross-functional teams to bring big ideas to life.

Why Join KappaX?

• Cutting-edge product: Join a company that’s setting the standard for interactive, engaging content experiences.
• Flexible work: We’re a remote-first company where you can work from wherever you thrive.
• Growth opportunities: With our fast-paced growth, you’ll have the chance to grow your career just as quickly.
• Creative freedom: You’ll have the autonomy to test new ideas, experiment with innovative campaigns, and make a real impact.