Content Marketing Executive

Responsibilities:
 Conduct in-depth audience research to understand the needs and pain points of
both B2C and B2B customer segments.
 Develop a clear and differentiated brand message that resonates with both
audiences.
 Create a comprehensive content style guide that outlines Enpass brand voice,
tone, and visual identity.
 Develop separate content strategies for B2C and B2B audiences, focusing on
relevant topics and content types.
 Be a hands-on content creator, regularly contributing high-quality blog
posts, articles, and other content pieces for social media.
 Manage the content creation process, working with designers, and other
specialists to ensure consistency and quality.
 Oversee content distribution across various channels (website, social media (X &
LinkedIn), email marketing, etc.) including the creation, scheduling and
publication of posts to ensure brand voice consistency and message clarity.
 Develop relationships with influencers and bloggers to promote Enpass content.
 Track content performance using analytics tools and make data-driven
adjustments to the strategy.
 Stay up to date on the latest cybersecurity trends esp., authentication best
practices.
 Ensure that all social media activities are aligned with Enpass brand guidelines
and voice, maintaining a consistent and professional image.
 Develop creative strategies to enhance Enpass’s online presence on social
media platforms, increase engagement, and drive follower growth by exploring
innovative ideas and out of the box solutions.
Qualifications:
 Mandatory: 1+ years of experience in content marketing strategy and execution
with a proven track record of creating high-quality and engaging content for B2C
and B2B audiences in the cybersecurity & SaaS (Software as a Service) industry.
 Strong understanding of SEO principles and content marketing best practices.
 Excellent writing and editing skills with the ability to adapt tone and style for
different audiences.
 Project management skills and the ability to manage multiple deadlines
effectively.
 Data-driven mindset with a strong understanding of content marketing analytics.
 Excellent communication and interpersonal skills