Marketing Lead

Synonym enables the commercialization and manufacture of bioproducts—accelerating the world’s transition to better, more sustainable materials and products. We believe that products created using biology will represent the next manufacturing revolution, transforming crucial elements of supply chains across multiple sectors and helping to catalyze a sustainable and decarbonized future.

Synonym works as the strategic biomanufacturing partner for companies building these next-generation bioproducts. We help companies chart their roadmaps toward commercialization and profitability by building custom techno-economic analyses (TEA) and lifecycle assessments (LCA). We match companies with contract manufacturers (CMOs) to help companies secure capacity and meet production needs. And we undertake large capital projects, working with companies to develop, finance, construct, and operate dedicated, modular fermentation facilities so they can produce at scale.

If you want to tackle global challenges that will help support a more sustainable future and be part of a team that will be an integral part of the emerging biomanufacturing ecosystem, we'd love to hear from you!

About This Job

Synonym’s Marketing Lead will be responsible for helping define and execute on our demand generation and account-based strategy across product offerings. This includes creating marketing playbooks, developing sales enablement materials, generating qualified leads, writing compelling content and building a strong community around the bioeconomy’s thought leaders.

Synonym’s Marketing Lead will report to the Chief Business Officer and closely work with other members of the team.

Outcomes and Mandate

• Account-Based Marketing: Work closely with the Business Development team to define and implement a comprehensive marketing strategy for key prospects throughout all phases of the sales funnel, from demand generation to deal closure.

• Content/Email Marketing: Create content focused on our products, industry and company including email, blog posts, whitepapers, newsletters and videos that move customers through our sales funnel and position Synonym as the thought leader in biomanufacturing.

• Demand Generation: Work with Business Development to conduct market research and segmentation to understand and target ICPs within the Fortune 500 and startup ecosystems and create strategies to generate qualified leads in these markets. Work with our Business Development team to take those prospects to deal closure.

• Sales Enablement: Develop sales enablement assets, such as case studies, landing pages, and pitch decks, to accelerate Business Development efforts in all phases of the sales funnel.

• Paid Media Campaigns: Plan, execute, manage and optimize ad campaigns on platforms such as Google Ads and Linkedin advertising channels to maximize ROI and achieve business goals.

• Social Media Marketing: Maintain and own Synonym’s social media calendar (with a primary focus on LinkedIn) writing engaging copy and creating supporting visual content.

Competencies

• 4+ years of marketing experience working in-house or at an agency, preferably in the biotech, SaaS or real estate

• Experience running account-based marketing strategies and campaigns

• Experience creating and executing on successful paid advertising campaigns

• Strong written and verbal communication skills with the ability to articulate scientific and technical concepts to non-technical audiences

• Familiarity with marketing tools such as Google AdWords, LinkedIn, Mailchimp, Figma

• Experience managing external vendors such as (but not limited to) designers and agencies

• Experience working in a early stage, fast growing startup preferred

Other Details

• Location: Synonym is a distributed organization, so this role may be remote.

Our team aspires to hire great people and create an environment where we can be happy, feel challenged, and do our best work. It's an exciting time to join Synonym and build that environment from the ground up!

Benefits Include

• Comprehensive medical, dental and vision coverage

• Daily lunch allowance

• Beautiful office in SoHo (NYC)

• Competitive compensation packages, including equity

Synonym provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.