Senior Business Intelligence Analyst, Marketing

Who You Are

Justworks is seeking an experienced Senior Business Intelligence Analyst with a passion for numbers and Marketing as well as a demonstrated proficiency in manipulating large data sets. This analyst will report into the Manager, Business Intelligence on the Data & Analytics team, but will work closely with the Marketing team. They will report and own dashboards related to KPI metrics, share insights about marketing efficiency, and advise on marketing data collection within our systems. The ideal candidate for this position is a data expert with great communication skills and a strong interest in Marketing.

Your Success Profile

What You Will Work On

• Provide high level advanced triage support to stakeholders, business partners, and product teams in managing specific issue resolution activities.
• Utilize programmatic and quantitative methods to identify patterns and relationships in large data sets, as well as apply mathematical, statistical, and other data-driven analysis to make informed decisions.
• Perform both regular and ad hoc analysis around key business questions that pertain to the Marketing department.
• Help define KPIs and build dashboards to track marketing operational efficiency
• Build and maintain reports, models, and dashboards around these key metrics to monitor and improve performance
• Translate complicated analyses into actionable insights; communicate those insights clearly to partners
• Strategize and prioritize data needs of the organization together with the other members of the team
• Audit and clean existing dashboards and ensure data quality when building net new dashboards.
• Measure the effectiveness of marketing campaigns and strategies
• Other duties as needed based on department and/or organizational needs

How You Will Do Your Work

As a Senior BI Analyst, Marketing, how results are achieved is paramount to your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following competencies:

• Good judgment - The exercise of critical thinking, analyzing and assessing problems and implications, identifying patterns, making connections of underlying issues, understanding risks and developing mitigation strategies, and taking ownership of the outcome.
• Detail-oriented - Exercises extreme attention to detail; is thorough, accurate, organized, and productive and seeks to understand both the cause and effect of a situation.
• Foundational sales knowledge: The specific set of sales skills (prospecting, cold calling, nurturing, engaging, presenting, negotiating, closing etc) and knowledge (product, markets, trends, business etc) a salesperson possesses to enact the exchange of value between a buyer and the vendor.
• Results-driven: Consistently achieves results, even under difficult circumstances.
• Clear communication: The ability to articulate thoughts and express ideas effectively using oral, written, visual and non-verbal communication skills, as well as listening skills to gain understanding.

Qualifications

• 4 years of relevant experience working with large datasets, and providing insights to non-technical stakeholders, ideally within the marketing department.
• Strong knowledge of SQL, Excel and other data manipulation tools
• Exceptional written and verbal communication skills
• Experience in quantitative analysis and statistical modeling
• Experience and familiarity with BI reporting tools and building dashboards in Tableau or any other visualization tool is ideal
• Experience with CRM data, i.e Salesforce, a plus
• Demonstrable comfort with predictive modeling techniques
• Knowledge of marketing attribution techniques a plus

Technologies Used: Snowflake, Redash, Tableau and dbt

The base wage range for this position based in our New York City Office is targeted at $122,000.00 to $134,200.00 per year.

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