Marketing Specialist For Healthcare SaaS Startup (equity)

Join Our Team as a Marketing Specialist

Overview: Dive into the dynamic world of AI with CoEdge, where technology meets practical application. We’re not just about healthcare; we’re about driving innovation with AI across various sectors. With a robust growth strategy and a clear unique selling proposition (USP), we're poised for significant expansion.

What You’ll Bring:

• B2B SaaS Marketing Expertise: You have a proven track record of scaling SaaS companies through strategic marketing. Experience in tech or software fields preferred.

• Content Mastery: Skilled in crafting and executing content strategies across multiple platforms, including social media, blogs, and email campaigns.

• Digital Marketing Skills: Proficiency in SEO, paid advertising, email marketing, and social media, with a strong grasp of platforms ideal for B2B marketing, such as LinkedIn.

• Lead Generation: Ability to implement effective demand-gen tactics and nurture long-term relationships that convert to sales.

• Analytical Acumen: Strong capability to utilize data in optimizing campaigns and achieving key performance metrics.

• Leadership and Collaboration: Experience in leading marketing initiatives and teams, working closely with sales, product development, and customer success to ensure cohesive brand messaging and strategy.

What You’ll Do:

• Develop Marketing Strategies: Craft and implement strategies to enhance brand awareness, generate leads, and drive growth.

• Enhance B2B Efforts: Utilize your expertise to identify effective channels and partnerships that boost market presence and penetration.

• Lead Multi-Channel Marketing: Oversee and refine content creation, ensuring it aligns with our brand voice and meets market needs.

• Build and Mentor Teams: Assemble and lead a marketing team that is driven, knowledgeable, and aligned with our strategic goals.

• Optimize Marketing Funnels: Design persona-driven funnels to efficiently move leads through the sales process, shortening cycle times.

• Forge Strategic Partnerships: Collaborate with agencies, influencers, and other stakeholders to broaden our outreach and impact.

• Monitor and Adjust Campaigns: Set key performance indicators (KPIs), track marketing effectiveness, and iterate strategies based on analytical insights.

Compensation:

This is an equity-oriented position with no initial salary. Compensation will commence following our upcoming funding rounds, with significant growth potential both professionally and financially.