Product Marketing Manager - Credit

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.

Plaid is looking for a Product Marketing Manager for our Credit business. You will be responsible for driving adoption and revenue of Plaid’s Credit solutions by developing and executing our sales enablement and marketing strategy. In addition, you will serve as a key ‘voice of the customer’, working closely with our Product team to develop and refine our product suite and overall roadmap.

Responsibilities

• Own sales enablement, marketing strategy, and product narrative for our scaled Credit solutions.
• Identify and drive step-function improvements across go-to-market functions (e.g. marketing, sales, account management).
• Distill quantitative and qualitative analysis into a compelling product narrative.
• Represent and communicate the ‘voice of the customer’ across our Credit business.
• Influence cross-functionally across Product, Design, Sales, and Growth to drive alignment on GTM strategy, narrative, and priorities.

Qualifications

• 8+ years of experience with 5+ years in product marketing or other strategic GTM role at a B2B software company
• Excitement about fintech, the future of our financial system, and expanding access/affordability of Credit.
• Outstanding written communication skills – comfortable developing marketing and sales content that resonates with lenders.
• Desire to engage deeply with cross-functional partners across Product, Design, Engineering – and build an in-depth understanding of how our solutions work and deliver customers value.
• Strong presence and verbal communicator – comfortable engaging with business leaders, both internally and externally.
• Thoughtful strategic thinker with a bias for action; comfortable operating in a fast-moving environment with a high degree of ambiguity.