Marketing Strategy Manager

About UsCanary Technologies is a fast-growing enterprise hospitality technology company that provides hotels with innovative solutions to drive efficiency and enhance the guest experience. Our core solutions get rid of antiquated technology in hotels. With backing from some of the top investors in Silicon Valley, including Y Combinator, Canary Technologies is trusted by thousands worldwide and serves some of the world’s largest and most iconic hotel brands.

About the RoleCanary is looking for a Marketing Strategy Manager who can lead strategic projects, design and implement scalable programs, and manage tools and processes for GTM-wide goals across marketing in alignment with sales and products teams. This role will have high visibility and involvement in both strategic and operational aspects of marketing and GTM initiatives. We are looking for someone with the experience and leadership skills to lead the planning and execution of highly cross-functional marketing and GTM activities to support Canary’s growth.

Responsibilities

• Build an intimate understanding of the business’s key drivers, proactively identifying opportunities to increase marketing share, improve performance and boost efficiency
• Own market and competitive intelligence based on data analysis and market research to help shape go-to-market planning and execution; keep a pulse on industry trends and emerging opportunities
• Develop pricing strategies based on data analysis and financial modeling; identify opportunities for pricing optimization
• Collaborate closely with Marketing, Sales, and Product teams to ensure cohesive and effective strategies, plan tactics, and share results
• Construct, plan, execute, and analyze results of account-based marketing campaigns for top tier, strategic accounts
• Understand customer motivations, pain points, needs, and desires to inform value propositions, messaging, and product packaging
• Collaborate closely with content and growth marketing teams to align on goals, initiatives, outcomes of integrated campaigns; analyze results from campaigns to provide direction on what’s working to inform campaign planning

Qualifications

• 2 - 5 years experience in management consulting, B2B SaaS, business strategy and operations, investment banking, venture capital, private equity, or similar; MBA preferred
• Strategic, yet action-oriented. Able to create structured approaches and plans from ambiguous problems or prompts and roll up your sleeves to execute against those plans
• Great communication skills to communicate your logic, process, and recommendations to cross-functional teams and senior leadership; garner support for initiatives through influence
• Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided action
• Ability to analyze data and create reports that tell a compelling story using data visualization
• Self-starter with excellent leadership and interpersonal skillsAbility to structure and manage multiple complex projects simultaneously; well organized with a high attention to detail
• Ability to combine qualitative and quantitative insights to make recommendations to senior leaders on high value, strategic initiatives

Preferred

• Startup experience
• MBA or similar advanced degree
• B2B SaaS experience