Senior Director, Marketing

As the Senior Director, Marketing in Canada, you will lead the strategic marketing efforts to drive brand awareness, customer acquisition, and growth in the Canadian market. This high-impact role oversees all guest marketing functions, ensuring alignment with the global marketing strategy while adapting to the unique needs of the Canadian market. You will work cross-functionally with the product, legal, government relations, operations, and global marketing teams to position Turo as Canada's leading peer-to-peer car-sharing platform.

What you will do:

• Develop and implement marketing strategies to increase brand visibility, engagement, and acquisition in Canada.
• Align local marketing with global goals while ensuring brand consistency across all channels.
• Drive brand marketing, PR, and content strategies to strengthen market presence.
• Lead initiatives for customer growth, optimize acquisition channels, and reduce churn.
• Manage strategic partnerships with key industry players to expand Turo’s reach.
• Execute seasonal marketing campaigns, including email and CRM strategies, to drive retention and lifetime value.
• Monitor campaign performance, set KPIs, and optimize tactics based on data-driven insights.
• Build and lead a high-performing marketing team, fostering innovation and managing external agencies for execution.

Your profile:

• 10+ years of marketing leadership experience, ideally in tech, travel, or marketplaces.
• Proven track record of scaling brands and understanding the Canadian market.
• Strong strategic marketing skills paired with hands-on campaign execution experience.
• Expertise in brand, acquisition, engagement, and partnership optimization.
• Data-driven decision-maker with experience using analytics tools and marketing automation software.
• Innovative and creative mindset to address market challenges and seize opportunities.
• Excellent communication skills, with experience in media relations and public communications.
• Leadership experience in building, managing, and developing high-performing marketing teams.

Bonus if you have:

• Bilingual (English and French) is an asset.
• MBA or relevant graduate degree preferred but not required

#LI-ZS1

Benefits

• Competitive salary, equity, benefits, and perks for all full-time employees
• Employer-paid medical, dental, and vision insurance (Country specific)
• Retirement employer match
• $2,000 Learning & Development stipend to invest in your professional development
• $1,000 USD Turo host matching and $1,500 USD vehicle reimbursement program
• $100 USD Monthly Turo travel credit
• Cell phone, internet and Fringe benefit stipend
• Paid time off to relax and recharge
• Paid holidays, volunteer time off, and parental leave
• For those who are in the office full-time or hybrid we have weekly in-office lunch, office snacks, and fun activities
• Annual Turbo Week (week-long, company-wide conference)

We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.

Aside from an award winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us! Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.

Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives.

Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.

We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing [email protected].

About Turo

Turo is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.

Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.

Read more about the Turo culture according to Turo CEO, Andre Haddad.