Digital Marketing Specialist

Job Description:

This role will focus on creating, managing, and optimizing Google Ads and Meta/Facebook ad campaigns, as well as overseeing social media management strategies.

Key Responsibilities:

Digital Advertising Management:

• Develop comprehensive digital advertising strategies for Google Ads and Meta/Facebook platforms
• Create, manage, and optimize ad campaigns across multiple channels
• Implement advanced targeting techniques to reach US-based audiences effectively
• Conduct A/B testing to improve ad performance and ROI
• Monitor campaign budgets and adjust bids to maximize performance
• Stay updated on the latest digital advertising trends, features, and best practices

Social Media Management:

• Develop and implement social media strategies for clients across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
• Create engaging content calendars tailored to US audiences
• Manage daily posting and community engagement on social media accounts
• Collaborate with content creators and designers to produce high-quality visual content
• Monitor social media trends and adjust strategies accordingly

Analytics and Reporting:

• Use analytics tools to track campaign performance and social media metrics
• Prepare detailed reports on campaign performance, ROI, and key performance indicators (KPIs)
• Provide data-driven insights and recommendations for improvement
• Present results and strategies to clients and internal stakeholders

Requirements:

• Bachelor's degree in Marketing, Digital Media, or related field
• 2+ years of experience in digital advertising, with a focus on Google Ads and Meta/Facebook ad platforms
• Proven track record of managing successful digital ad campaigns
• Strong understanding of US market trends, consumer behavior, and cultural nuances
• Advanced knowledge of social media platforms, their algorithms, and best practices
• Excellent analytical skills with experience in data-driven decision making
• Proficiency in English (written and verbal) with exceptional communication skills
• Ability to work during hours that overlap with US time zones
• Excellent project management and multitasking abilities

Required Technical Skills:

• Google Ads (Search, Display, Video)
• Meta Ads Manager (Facebook & Instagram)
• Google Analytics and Facebook Pixel
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)

Preferred Qualifications:

• Google Ads and Facebook Blueprint certifications
• Experience with other digital advertising platforms (e.g., LinkedIn Ads, Twitter Ads)
• Familiarity with marketing automation tools and CRM systems
• Knowledge of SEO principles and their application in social media and content strategies
• Experience with graphic design tools (e.g., Adobe Creative Suite, Canva)