Marketing Analyst (Remote, Full-Time)

ROLE OBJECTIVES
The primary objective is to support the company's growth by leveraging artificial intelligence and data-driven insights to optimise marketing strategies. Your role will be instrumental in scaling the business and achieving aggressive sales growth targets while maintaining high retention rates.

You will be accountable for generating accurate performance reports, analysing test results, and providing a centralised source of truth for all marketing metrics. Your role will be instrumental in ensuring the availability, accuracy, and timeliness of data to support strategic decision-making and achieve the company's aggressive growth targets.

This role will be reporting to the Head of Marketing and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions.

The position will have a full-time commitment of 40 hours per week with at least 6 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)

ABOUT SMILE
Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.

Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.

Smile has been operating successfully with a globally distributed team since 2017.

AMAZING REASONS TO WORK WITH SMILE

• 100% Remote: Enjoy the flexibility and convenience of working from anywhere.
• Full-Time Position: Secure a stable and consistent work schedule.
• Similar Time Zone: Work seamlessly with a team in a compatible time zone.
• Established Company: Join a nearly 20-year-old successful & growing organisation.
• National Presence: Be part of a national Australian company.
• Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
• Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.
• Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team.
• Robust Data Infrastructure: Enjoy data infrastructure that ensures reliable and efficient access to high-quality data, enabling you to perform accurate and timely analyses.
• Diverse Data Sources: Access to a wide range of data sources (e.g. customer data, financial data, operational data, market research) allows for comprehensive and multi-faceted analyses.

KEY RESPONSIBILITIES

• Generate regular reports on key metrics, including sales growth, retention rates, campaign performance, and ROI.
• Ensure the accuracy and completeness of marketing data by consolidating information from various sources.
• Develop dashboards and visualisation tools to present marketing performance data in an accessible and actionable format.
• Design and set up controlled experiments to test marketing hypotheses and strategies.
• Analyse test results to identify insights, trends, and opportunities for optimisation.
• Collaborate with cross-functional teams to implement learnings from tests and drive continuous improvement.
• Establish and maintain a centralised repository for all marketing data and metrics.
• Ensure data integrity and consistency across different systems and platforms.
• Implement data governance best practices to maintain the reliability and accuracy of marketing metrics.
• Segment member data to create personalised marketing communications and experiences.
• Develop targeted messaging and content based on member preferences and behaviour.
• Implement AI-driven recommendation engines to enhance cross-selling and upselling opportunities.
• Conduct market research to identify industry trends, consumer preferences, and competitive landscape.
• Analyse competitor strategies and marketing tactics to identify opportunities and threats.
• Provide strategic recommendations based on market insights to drive competitive advantage.
• Leverage artificial intelligence and machine learning algorithms to identify patterns and trends in marketing data.
• Utilise AI-powered tools for predictive modelling and optimisation of marketing strategies.
• Continuously explore new AI technologies and methodologies to enhance marketing analytics capabilities.

KEY PERFORMANCE INDICATORS

• Metric Availability & Accuracy: Ensure that all metrics are consistently available and accurate, with minimal discrepancies or errors.
• Number & Timeliness of Test Readouts: Conduct a specified number of marketing tests within designated timeframes and provide timely readouts of test results for decision-making.
• Data Integrity & Governance: Maintain high standards of data integrity and governance to ensure the reliability and consistency of marketing data.
• Impact on Strategic Decision-making: Measure the impact of marketing analytics insights on strategic decision-making processes and business outcomes.
• Continuous Improvement: Demonstrate a commitment to continuous improvement by implementing learnings from test results and optimising marketing strategies accordingly.

REQUIREMENTS
This FULL-TIME ROLE will only suit someone who also meets the following requirements:

• Has a passion for excelling in all they do, and this is evidenced in references provided in your application
• Has 3-10 years of experience and evidence of achieving exceptional results in Marketing Analytics
• Can be analytical, strategic, and creative when the role requires it
• Has perfect spoken & written English
• Has the highest integrity If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!

*Please apply by filling out the form: * https://form.asana.com/?k=tfvKleddnGizprXZNJvg8A&d=186382673641584