Performance Marketer

Company Overview

GTMDialogues is a GTM focused community and scale-up platform for B2B companies. Build with a larger mission to “help B2B startups scale” and spread the impact to the long tail of founders. The strategy is to engage deeply with the B2B community and create a strong knowledge base, network and expertise around the B2B tech landscape.

GTMDialogues started as a small community with its activities at Pune and after establishing itself as the largest SaaS community at Pune, it has now started expanding activities in cities including Bengaluru, Delhi, Mumbai, Hyderabad and Chennai. The community today has outreach to 20,000+ SaaS focused audiences.

To know more refer to these links:

• https://www.gtmdialogues.com/
• https://gtmdialogues.substack.com/
• https://www.youtube.com/@gtmdialogues
• https://lu.ma/u/GTMD/events
• https://www.linkedin.com/company/gtmdialogues

Job Description

We are seeking a Performance Marketer with 2 to 3 years of experience in B2B marketing. The ideal candidate will have a strong understanding of performance marketing strategies, excellent analytical skills, and the ability to optimize campaigns across various digital channels.

Key Responsibilities

Campaign Management: Develop, implement, and manage performance marketing campaigns across multiple channels (PPC, social media, email, etc.).

Analytics & Reporting: Monitor and analyze campaign performance using analytics tools to drive data-driven decisions.

Optimization: Continuously optimize campaigns for better performance, including A/B testing of creatives and landing pages.

Budget Management: Manage budgets effectively to ensure maximum ROI on marketing spend.

Collaboration: Work closely with cross-functional teams (content, design, sales) to ensure alignment on campaign goals and messaging.

Qualifications

• 2 to 3 years of experience in performance marketing or related fields, preferably in a B2B environment.
• Strong analytical skills with proficiency in tools such as Google Analytics, SEMrush, or similar platforms.
• Familiarity with PPC platforms (Google Ads, Facebook Ads) and email marketing tools.
• Excellent written and verbal communication skills for effective collaboration.