Senior Ads Specialist

Job Description:

Timely.AI is seeking a talented and experienced Senior Local Advertising Specialist to join our growing team. In this role, you’ll be responsible for driving local visibility and foot traffic for our multi-location beauty and wellness clients through strategic ad campaigns across Google, Meta platforms, and Google Maps.

Key Responsibilities:

1. Develop and execute hyperlocal advertising strategies across Google Ads, Facebook Ads, Instagram Ads, and Google Maps
2. Optimize campaigns for local search intent and geo-targeted audiences
3. Manage and allocate budgets across multiple client accounts and locations4
4. Continuously analyze campaign performance and make data-driven optimizations
5. Stay up-to-date with the latest local advertising trends and platform updates
6. Collaborate with our AI team to leverage predictive analytics for improved ad targeting
7. Report on campaign performance and ROI to clients and internal stakeholders

Requirements:

• 2+ years of experience in digital advertising, with a focus on local/hyperlocal campaigns
• Proven track record of managing successful campaigns on Google Ads, Facebook Ads, and Google Maps
• Strong understanding of local SEO principles and their application to paid advertising
• Experience with location-based targeting and geo-fencing strategies
• Proficiency in analytics tools and ability to derive actionable insights from data
• Excellent communication skills, able to explain complex strategies to non-technical stakeholders
• Familiarity with the beauty and wellness industry is a plus