Mobile App Marketing Specialist/Lead

We're looking for a Mobile App Marketing Specialist to spearhead our growth initiatives. Join us to become part of a dynamic team committed to excellence and creativity.

As our Mobile App Marketing Specialist, you'll be the driving force behind our app's market presence and user base expansion. You'll strategize, execute, and optimize our marketing efforts across various channels, leveraging data analytics to ensure maximum impact and efficiency.

Responsibilities:

• Strategic Planning: Develop and implement comprehensive marketing strategies to enhance app adoption and engagement. Focus on innovative acquisition tactics and impactful marketing programs.

• Data Analytics: Utilize tools such as Google Analytics and Appsflyer to track campaign performance, analyze key metrics, and optimize for ROI. Make data-driven decisions, run AB experiments, to guide strategy adjustments and improvements.

• Content & Campaign Management: Oversee the creation and management of content across multiple platforms, including social media, mobile, and video. Execute and optimize online advertising and display campaigns, focusing on creativity and cost-efficiency.

• Search Optimization: Drive organic traffic to the website, Play store and App store through relevant SEO and ASO initiatives

• Performance Analysis: Provide detailed reports on marketing campaign outcomes, extracting insights to refine future strategies. Focus on key metrics such as cost to acquire, traffic quality, and user lifetime value.

Requirements:

• Experience: 4-5 years of proven experience in Digital Marketing, with a strong focus on mobile app marketing, UAC and app install campaigns, and paid media strategies across platforms like Google, Facebook, lnstagram, Snapchat and Apple Search Ads.

• Technical Proficiency: Familiarity with Google Analytics, Appsflyer, Clevertap, and other relevant mobile marketing and attribution tools.

• Analytical Skills: A data-driven mindset with exceptional analytical and problem-solving abilities. Experience in evaluating key marketing metrics and making informed decisions.

• Creativity & Innovation: Ability to generate bold and innovative ideas for growth, with experience managing advertising campaign execution and content strategy.

• Communication: Excellent communication skills, with the capability to manage relationships with content providers and partners effectively.