Junior Brand Manager

This is a hybrid modern-day role that synthesises the strengths of brand management + content management + client management. You will learn to drive brand metrics across always-on media (retail / social / marketplace).

KRAs:

• Communication planning - Translate strategy into brand planning, GTM strategy and activating channel-wise strategy aligned with deliverables & KPIs
• Strategy - Research, consumer insights development, competition and category mapping, developing strategic brief, managing creative team deliverables
• Client management - briefing, timely delivery, drafting strategic briefs for communication requirements, set up process for recurring requirements, meetings
• Drive key brand metrics - Build high-impact marketing stack for multi-channel communication effectiveness - social media plan + social campaigns - paid social content promotion, influencer top-up, seeding virality, collabs
• Develop communication calendar for social media, analytics & performance reporting
• Intel development - Mine insights and spearhead strategies for clients by staying on top of new trends, industry & competition news.
• Develop SOPS - Planning & implementing project checklist per client - to ensure error-free, timely deliveries - timelines, interdependencies between teams & client

Eligibility

• Prior experience of 6 months -1 year working with an online / digital-first business or company to have an understanding on performance metrics & analytics.
• Should have excellent knowledge of excel, should be good with data reporting, be an on-trend reader of prominent marketing & brand publications
• Be great at managing client relationships, interaction and meetings
• Strong planning and daily work management skills - be thoroughly organised.

Success evaluation

• Successful implementation of strategic plans into content and brand marketing initiatives - to lead to high score brand tracks.
• Build L&H folio of high-visibility brand activation, communication and enviable content marketing playbook.

SCREENING TEST MANDATORY

What you’ll achieve

• Work with some of the best known names across D2C / marketplace & tech products like Lenskart / Zomato / Think9 brands / Ecom Express / Ferns N Petals / Times Internet
• Gain industry relevant and trending experience - from thinking product metrics to D2C brand building, media planning and full-funnel communication development