Performance Marketing Specialist (5+ Years experience)

Looking for 5+ years experienced Performance Marketing Specialist for research-focused, product-based, US-based Startup

AI Assistant for Research using state of the art language models (ChatGPT for Research)

At SciSpace (Formerly Typeset), we're using language models to automate and streamline research workflows from start to finish. And the best part? We're already making waves in the industry, with a whopping 4.5 million users on board as of January 2024! Our users love us too, with a 40% MOM retention rate and 10% of them using our app more than once a week! We're growing by more than 50% every month, all thanks to our awesome users spreading the word (see it yourself on Twitter). And with almost weekly feature launches since our inception, we're constantly pushing the boundaries of what's possible. Our team of experts in design, front-end, full-stack engineering, and machine learning is already in place, but we're always on the lookout for new talent to help us take things to the next level. Our user base is super engaged and always eager to provide feedback, making Scispace one of the most advanced applications of language models out there.

As a performance marketing specialist, you will ideate, execute and manage paid acquisition channels end-to-end with a keen focus on growing the revenue. The ideal candidate will be well-versed in analyzing data to get insights, and make informed decisions as we scale up.

Responsibilities

• Build and manage acquisition campaigns across various channels including social, SEM, and display
• Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
• Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics, and Amplitude.
• Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs)
• Work closely with content and design to continually create and optimize marketing creatives that work
• Deliver quantifiable improvements in ROI and CPA

Our ideal candidates would

• Minimum of 5+ years of experience as a performance marketer
• Proficiency with ad platforms across Meta and Google. Twitter and Ads Terra experience is a plus.
• Excellent understanding of data, analytics and reporting tools
• Strong communication skills and the ability to identify creative gaps to help drive better campaigns
• Prior knowledge of driving paid traffic for B2C SaaS is a plus