Community Manager (Women's Brand)

As the Community Manager for Buck Mason’s Women's Brand, you’ll oversee social media content development, cultivate relationships with content creators, and manage community engagement to drive brand awareness and loyalty across digital platforms.

Strategy Development:

• Develop and implement comprehensive activations and social media strategies aligned with seasonal GTM objectives and core principles.
• Identify key performance indicators (KPIs) and metrics to track the success of social media campaigns and initiatives.
• Stay abreast of industry trends and best practices to inform strategy development and optimization.

Content Creation and Social Media Management:

• Facilitate the creation of engaging and high-quality content for various social media platforms, including but not limited to Instagram, TikTok, LinkedIn, Facebook, Threads, and X, to drive engagement and promote brand initiatives.
• Collaborate with internal teams and external partners to create and promote seasonal content, including images, videos, and user-generated content.
• Curate user-generated content and community contributions to foster brand presence and engagement.
• Act as a liaison between the brand and community members, actively engaging with clients and fostering a positive online environment.
• Monitor community feedback and sentiment, gathering insights to inform future strategies and initiatives.

Creator Relationship Management:

• Cultivate and maintain relationships with social media creators and influencers, fostering a strong sense of community and partnership.
• Serve as the primary point of contact for creators, addressing inquiries, providing support, and facilitating collaboration opportunities.
• Strategically identify and onboard new creators aligned with the brand's values and target audience.
• Negotiate and execute partnership agreements with influencers, coordinating content creation and campaign execution.
• Work closely with creators to develop creative content ideas and campaigns that resonate with the target audience.

Paid Social Management:

• Plan and execute paid social media advertising campaigns across various platforms, including but not limited to Facebook Ads Manager and Google Ads.
• Optimize ad targeting, creative assets, and budget allocation to maximize return on investment (ROI) and achieve campaign objectives.
• Stay informed of platform updates and algorithm changes so that advertising strategies can be adapted accordingly.

Collaborative Projects and Partnerships:

• Identify opportunities for collaborative projects and partnerships within the community, leveraging influencers and brand advocates to amplify brand messaging.
• Negotiate and execute partnership agreements with creators, stylists, celebrities, and brands, ensuring alignment with brand objectives and values.
• Track and report on the success of collaborative initiatives, highlighting key metrics and insights for future planning.

Event and Activation Planning:

• Plan, coordinate, and execute engaging events and activations to foster community engagement and brand awareness.
• Collaborate with internal teams and external partners to conceptualize event themes, logistics, and promotional strategies.
• Manage event budgets, timelines, and logistics, ensuring seamless execution and maximum impact.

Analytics and Reporting:

• Utilize social media analytics tools to track performance metrics, including engagement, reach, and conversion rates.
• Generate regular reports on social media performance, highlighting key insights and recommendations for optimization.
• Monitor competitive landscape and industry benchmarks to benchmark performance and identify areas for improvement.