VP of Marketing (remote)

At Fitbod, our mission is to empower our users of all ages, levels and experience in maximizing their health & wellbeing through a customized and dynamic fitness plan. We value ideas, set achievable goals and celebrate our wins - both big & small! It’s a challenging and evolving environment that enables you to learn and grow. As a part of a tightly-knit collaborative team, you will have the opportunity to work closely with our founders in the continued evolution of the Fitbod experience, and in doing so, directly help hundreds of thousands of loyal users practice fitness and lead healthier lives!

As Fitbod's new VP of Marketing, you would directly lead and scale the marketing group, and help Fitbod achieve that next step-function growth. Reporting to the CEO, this person will oversee all aspects of marketing and drive the marketing vision and strategy for Fitbod.

Key Responsibilities

• Team Leadership: Lead a team of cross-disciplinary marketers (Paid User Acquisition, Email and Lifecycle, Content, Social Media and Creative/Brand) to drive key business outcomes
• Channel Expansion: Identify and assess new marketing channels to diversify acquisition efforts and reduce reliance on paid advertising. Develop a strategic roadmap for scaling growth activities across various channels.
• Paid User Acquisition: Increase the scale and effectiveness of the paid user acquisition program, driving towards the next level of growth. Lead initiatives to optimize conversion funnels and maximize ROI.
• Content Strategy: Utilize Fitbod's unique dataset to conduct research and insights into exercise science, leveraging findings to inform content creation and enhance user engagement.
• Long-Term Roadmap: Develop a comprehensive roadmap and methodology for testing, iteration, and scaling of growth activities over the next 6-18 months, aligning with business objectives and market trends.
• Brand Positioning: Define and evolve Fitbod’s brand positioning as a leader in the health and fitness space, across various customer segments.
• Engagement & Retention: Launch and execute customer retention and lifecycle initiatives.

About You

• Channel Ownership: Previous experience owning and scaling entire marketing channels, from top-of-funnel strategies to conversion optimization.
• Quantitative Background: Demonstrated ability to analyze data, conduct AB testing, and make data-driven decisions to optimize marketing performance.
• Strategic Leadership: Proven track record of setting strategic direction, roadmap development, and leading multidisciplinary marketing teams to success.
• Ideation Skills: Strong ability to generate and evaluate diverse ideas for solving marketing challenges and driving growth.
• Experience Scaling Acquisition: Direct experience scaling user acquisition efforts at a similar company, with a focus on diversifying and managing a portfolio of marketing channels.
• Consumer Experience: Strong understanding of consumer behavior and subscription business models, with a focus on optimizing user experience and retention.
• Product Sense: Intuition for identifying features and solutions that effectively address user needs and enhance product value proposition.