Lead Product Marketing Manager - USA

Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.

We have just celebrated our $500M Series E funding round, led by General Atlantic. Before this, we’ve unlocked unicorn status following our Series D round. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca-Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, Avon, CNN, and the list goes on.

Having unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization.

When our team founded Insider, they not only sought to create a product company but also to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100Projects SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers.

Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.

Are you looking to join a high-pace fast-growing global startup as a Senior Product Marketing Manager? At Insider’s Marketing team you’ll be fully responsible for the outbound marketing activities, promoting our industry-leading customer experience delivery platform built on the latest predictive, AI and machine learning technologies. You’ll be crafting our positioning and messaging, managing launch of new products, executing trainings and much more.

If you are an inspiring leader, thrive on challenges, can’t hide your ambition, believe in team success and have a hearty appetite for growth and if you are up for the challenge of your lifetime, we are looking for you. Come and join our dynamic Marketing team to create your own playground.

Our ideal Senior Product Marketing Manager is genuinely curious about new technologies, marketing trends and obsessed about new products. You will support Insider’s efforts to transform the customer experience delivery space with game-changing technologies and products.

What do we expect from this role?

• Develop and constantly refine the positioning and messaging that differentiates Insider products in the market
• Use customer and competitive research to create compelling use cases and differentiators for product launches and GTM
• Own the GTM strategy for new products and feature releases in collaboration with cross-functional teams including product, sales and customer success
• Generate research-driven content for establishing Insider’s position as a thought leader in the market and in the product space
• Partner with the demand generation team to develop and execute campaigns that drive lead generation and customer acquisition.
• Engage and influence Analysts in research areas relevant to Insider’s products and position Insider competitively in Magic Quadrants and Waves.
• Conduct Product and Success webinars to engage both Prospects and Customers

Requirements

• 5+ years of experience in Product marketing, preferably in a SaaS company
• Experience with digital marketing or Marketing technologies is a strong plus
• Ability to work with cross-functional teams including Product, Marketing, Sales and Customer success
• Ability to craft compelling stories in every format including blog posts, guides and videos or webinars
• Ability to present to internal/external C-level audience to deliver product stories and positioning
• Strong analytical skills and experience with market research and data analysis
• Excellent written and spoken communication skills
• Strong technical acumen and understanding of technology products
• Ability to manage complex initiatives with limited supervision

Here’s a little list with some cool things about us:

• We’ve been recently featured in the Gartner Magic Quadrant for Multichannel Marketing Hubs 2020 and became the #1 leader on G2Crowd’s Mobile Marketing Software Grid with a 4.7/5 rating based on 100% user reviews, 18 quarters in a row.
• Our new category (Growth Management Platform) was backed by Sequoia Capital, one of the most prestigious venture capital funds in the world and recently we’ve closed our Series C round in a round led by Riverwood Capital.
• We were listed in 100 Hottest startups by WIRED magazine and our CEO and Co-Founder, Hande Cilingir, was ranked one of the top 5 women CEOs outside the US
• We partner with over 800 industry powerhouses including UNIQLO, Singapore Airlines, Marks & Spencer, Estée Lauder, Virgin, Samsung, Carrefour, Dominos, Toyota, Newsweek, Avon, MediaMarkt, AVIS, Allianz, BBVA, IKEA, and CNN
• We have offices in 24 regions, including London, Paris, Singapore, Tokyo, Hong Kong, Seoul, Sydney, Helsinki, Barcelona, Dubai, Moscow, Warsaw, Taipei, Jakarta, Manila, Wellington, Istanbul, Kyiv, Ho Chi Minh City, Bangkok, Brussels, Amsterdam, Luxemburg, Ankara, and Kuala Lumpur.