Content Marketing Manager

If you’re a B2B copywriter who’s tired of the typical, we want to meet you. At Yotpo, we’re leading the charge in eCommerce marketing, launching groundbreaking campaigns, and redefining how brands connect with their audiences. We’re looking for a Content Marketing Manager to join our Demand Generation team and help bring our vision to life. You'll report directly to the Director of Demand Generation US, working closely with our passionate brand, product marketing, and DG teams.

About the Role

You’ll be the voice that connects Yotpo to the world. This isn’t just about creating content—it’s about telling a story that resonates, sticks, and inspires. We need someone who can make B2B content feel personal, vibrant, and relevant. A strategic mind and a creative soul are essential for this role, along with a drive to engage people in ways that feel authentic and memorable.

What You’ll Do

• Champion Yotpo’s Narrative: Develop a deep understanding of our eCommerce platform and transform technical details into content that excites and inspires.
• Create Impactful Assets: Produce a wide range of content, from blog posts, case studies, and ebooks to social promos, landing pages, webinars, and sales one-pagers.
• Drive Demand Generation: Partner with DG teams to build compelling content that stirs interest, creates demand, and drives engagement across channels.
• Collaborate Across Teams: Work hand-in-hand with our brand and product marketing teams to create cohesive storytelling across the customer journey and craft content that fuels our go-to-market strategy.
• Bring Ideas to Life Visually: Team up with design and web experts to develop visuals that make your content pop.

What You’ll Bring

We’re looking for someone who thinks big, digs into the details, and knows how to capture the hearts and minds of our audiences. This is your chance to shape our voice in the market and be part of something that’s truly next-level.

Ready to join the team that’s reshaping B2B content? Let’s make waves together.

Required Skills & Experience:

• Bachelor’s degree in English, journalism, or a related field.
• 4+ years of marketing experience, preferably within a B2B SaaS company and/or eComm.
• Excellent written communication skills with a keen eye for detail.
• Ability to work efficiently in a fast-paced, dynamic environment, consistently delivering quality work under tight deadlines.
• Proficient at transforming complex ideas, such as data, into compelling and accessible narratives.
• Proven track record of collaborating effectively across various disciplines, adept at translating general feedback into precise and meaningful edits.
• Experience with Salesforce, HubSpot, and familiarity with marketing tech stacks are preferred.
• Proactively identifies emerging trends within our industry and applies the Yotpo perspective to convey our story with relevance and urgency.
• Works closely with leadership to produce a quick-turnaround copy when required.
• Demonstrates strong self-management skills, effectively prioritizing tasks and ensuring the timely completion of large projects.

If you don’t meet 100% of the qualifications outlined above, that’s okay! We believe in hiring people, not just skills. If you have a passion to learn and are excited about eCommerce and technology, then we want to hear from you.

About Yotpo US:

• 100% coverage of employee medical premiums; 90% coverage for dependent/family premiums.
• 100% coverage of employee dental + vision premiums.
• Comprehensive life and disability insurance.
• Flexible Time Off (FTO) policy, sick time, and paid holidays.
• Equity in options.
• Company sponsored 401K matching.
• Pre-tax Commuter and Healthcare benefits.
• Comprehensive paid leave for new parents and Dependent Care FSA.
• Individualized career development, rewards and recognition.
• Wellness and philanthropic programming and events.
• We are now working in a flexible hybrid capacity, in office three days per week.

Yotpo’s employee-centric culture has consistently earned us coveted spots on Built In’s Best Places to Work lists in both NYC and Austin over the years. Directly inspired by employee feedback, we create opportunities to bring our teams together. Yotpo programming includes team events, educational fireside chats, end of year celebrations, affinity groups and partnerships.

Yotpo is for everyone, and we’re committed to anti-racist work. We welcome and employ people regardless of race, color, gender identity, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer, a place where your voice is heard and your perspective is encouraged. Come join us and help us build a global company where we're all proud to belong.

Base salary $90,000 – $95,000 - Note, there is not a bonus component to this role.

Base salary ranges are determined by multiple factors unique to each candidate, including skills and local market benchmarks.