Head of Product Marketing

Description

TrueLayer is looking for a Head of Product Marketing to lead an established team across our product propositions and go-to-market strategies. You will help drive the strategy to develop product positioning and messaging for key products / features and target verticals for TrueLayer as it continues to grow.

You’ll lead a team and set product marketing strategy to identify growth opportunities that boost awareness and drive adoption across the entire product lifecycle.

In this role, you will be responsible for developing product positioning, building go-to-market plans, researching and advocating for customers, and supporting the growth strategy for new customer-facing products and features. The role requires strong cross-functional collaboration, a highly strategic mindset, and an ability to build strong relationships. You will work closely and collaboratively with the wider Marketing & Brand team to achieve the overarching business goals.

What we expect from you as Head of Product Marketing

• Lifecycle Strategy: Formulate the strategy and tactics for product marketing that support messaging in an end-to-end journey. Develop a deep understanding of customer journeys that lead to targeted campaigns and greater customer loyalty.
• Competitive and market research: Conduct in-depth market research to stay on top of the competitive landscape and identify key industry trends.
• Customer research: Develop a clear understanding of our target audience through customer insights and segmentation. Conduct qualitative and quantitative research to uncover customer insights to steer and validate the product roadmap.
• Positioning and messaging: Craft impactful customer-centric messaging and positioning statements that resonate with our buyer personas.
• Product GTM/Adoption: Develop a GTM strategy to generate awareness and interest in our product, working with Sales, CSM, Marketing and Design execute your vision. Find and craft stories to tell in campaigns, on our website, and to our clients to help them understand the benefits of our product.
• Team Development: Lead, mentor, and grow a small but agile team of product marketers. Coach and develop across product marketing craft, as well as career progression.
• Cross-functional Partnership: Be comfortable and work well with a broad range of people at every level of the business from senior leadership to individual contributors.

About you

• Experience building and leading a product marketing team and a passion for coaching and developing others.
• Experience building propositions for specific industry verticals
• Proven track record working with product and commercial functions and managing teams.
• Prior experience taking innovative new B2B products and features to market.
• Proficient in conducting market and customer research (both qualitative and quantitative) to validate new product and market opportunities
• Deep payments and fintech knowledge
• A strong understanding of key metrics that matter to a product marketing organisations
• Proven ability to build, grow, and mentor global teams, taking a hands-on approach to cultivating expertise, empowering functional leaders, and ensuring accountability
• A passion for the product marketing discipline and its critical role within the organisation
• Proven ability to build strong cross-functional relationships.
• Exceptional communication, interpersonal, and presentation skills.

Don’t meet all the requirements?

Multiple studies have shown that women and people of underrepresented groups are sometimes less likely to apply to jobs unless they meet every single requirement. At Truelayer, we are committed to building a diverse workforce, so if you are excited about this role and have the essential skills, but not the entire checklist - we’d still love to hear from you!

Benefits

What you can expect from us

• Meaningful equity in the company 💰
• Flexible hours and hybrid working — work from home 🏡and our incredible offices in London 🇬🇧Milan 🇮🇹 and Dublin 🇮🇪
• Need to collect the kids from childcare? Love a workout in the gym first thing? No worries, we trust you to do your best work within our hybrid framework 🧘
• A one-off remote-working budget to help you set up your home office 💺
• 24 days holiday as standard ✈️ with flexible bank holidays, so you can take those days whenever you like 🌍
• 12 fully-paid wellbeing days a year and your birthday off (on top of the holiday allowance) 🕊️
• 2 volunteering days to support causes important to you
• 90 day ‘work from abroad’ policy 👩‍💻☀️
• Generous parental leave, above and beyond statutory requirements and with no minimum tenure 👪
• Competitive pension contribution at 4% & 4% 🧓
• Private health insurance from the day you start 🧑‍⚕️
• Membership of mental wellbeing platform Spill and premium Calm subscription
• A £1000 budget to spend on learning & development each year 📚
• Free lunch from Just Eat 🥙 (If you choose to work from the office on Tuesdays Wednesdays and Thursdays)