Marketing Specialist

Company: Yzerly
At Yzerly, we're passionate about bridging the gap between human connections and the digital world. As an innovative B2B communication training company, we're paving the way for companies to communicate better, engage more, and grow faster. Now, we're looking for a Marketing Specialist to join our journey and make their own mark.

This is not just another job. It's an opportunity to learn, grow, and contribute in a meaningful way. You'll be part of a small, close-knit team, reporting directly to the co-founder, and you'll get to work on exciting projects with the latest AI-driven marketing tools. Best of all, we offer a hybrid work environment, meaning you'll have the flexibility to work mostly remote, and join us in the office when needed.

What You'll Do:

• Digital Marketing Strategy: You'll be in the driver's seat, steering our digital marketing strategy across various platforms.
• Website Management and SEO: You'll take care of our company website, making sure it's always looking its best and reaching as many people as possible through savvy SEO practices.
• Data-Driven Decisions: You'll dive deep into the data, using digital analytics tools to guide our marketing decisions and demonstrate ROI.
• Content Marketing: You'll be our storytelling pro, creating and curating engaging content that resonates with our audience.
• Social Media and Advertising: You'll be the voice of our brand on social media, running LinkedIn campaigns and experimenting with paid advertising.
• Video Marketing: You'll bring our brand to life, creating video content for platforms like YouTube.
• Public Relations and Event Marketing: You'll build our brand's public image and make sure we're at the right industry events, making the right connections.
• AI and Emerging Technologies: You'll stay ahead of the curve, leveraging the latest AI tools like GPT-3 to create, validate, and ideate content.

Who You Are:

• You have a Bachelor's degree in Marketing, Communications, or a related field. An advanced degree or relevant certification is a plus.
• You've spent at least 3-5 years in a similar marketing role, preferably in the B2B sector.
• You know your way around SEO, website analytics tools, and digital marketing strategies.
• You're a content creation whiz, with strong writing, graphic design, and video production skills.
• You understand PR principles and know how to manage media relations.
• You're quick to adapt to new technologies, especially when it comes to AI and marketing automation tools.
• You're a strong communicator, with great interpersonal skills and a knack for storytelling.
• You're self-motivated, able to juggle multiple projects, meet demanding deadlines, and always maintain a positive attitude.

How to Join Us:

Ready to take the leap? Send us your resume, a cover letter telling us why you'd be a great fit for this role, and a portfolio or examples of your work.

Yzerly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We can't wait to meet you!