SEO Specialist

Responsibilities

• A strong grasp of industry best practices, including an understanding of search engine algorithms and ranking methods
• Familiarity and control over SEO reporting and web analytics tools.
• Experienced SEO Executive with a strong understanding of Google Analytics, Keyword Research and Competitors Analysis.
• Keep up with search technology trends and recommend changes and updates accordingly
• Write content based on trending topics on Social Media and on news websites.
• Will be responsible for On-Page Optimization, Off-Page Optimization, Social Media Optimization, Link Building Techniques
• Ability to utilize social media such as Facebook, Twitter, LinkedIn, YouTube, Google ads, blogs and articles to influence search engine visibility.
• Expertise in content updates for the company’s social sites like Facebook, Twitter, Liked in, etc.
• Expert in all areas of SEO including strong technical skills (HTML, scripting, programming and content management systems)
• Experience in managing relevant SEO Tools
• Ability to anticipate or quickly react to ever-changing search engine landscape and algorithms by staying on top of current search engine news, trends, practices and social triggers
• Need to take care of advanced settings in promoting web ranking with various techniques and Identifying and implementing strategies for increasing site traffic through organic search listings
• Research markets and industries to create content that is innovative and original
• Plan and execute SEO content strategy. Work with the Marketing Team for collecting requirements, proofread and publish it on our website.
• A performance-first mindset to optimize campaigns creatively and effectively to reach results for our customers
• This role will contribute to a cross-channel strategy, execution, and analysis via SEO best practices and innovation.
• Strong understanding of web analytics and ability to derive meaningful insights for the creation of organic search strategies

Desired Skills & Experience

• Deep knowledge of search best practices and trends, with a genuine interest in how and why people search
• Proficient in managing and handling the E-Commerce websites
• Strong SEO content writing, editing, and proofreading skills. Excellent grammar and English writing skills are a must
• Experience in keyword research and content research.
• Candidates should have a background in content strategy, and data-driven marketing
• Experience in WordPress is a plus
• Proficient in using Microsoft Office Suite and Google Docs
• Prior experience with Product Based industry will be a plus point
• Fresher or 1 year of hands-on experience in SEO/SEM
• Master's or Bachelor's degree in MCA or BCA. The candidate should have scored at least 70% marks