Senior Project Executive / Assistant Project Manager

Job Description

*Digital Strategy/Planning *

• Identify industry trends, insights, approaches and tools that will help refine digital marketing strategy
• Effectively provides insights and recommendations for the development of innovative marketing concepts for all digital touchpoints, including but not limited to social media, web/apps, O2O campaign and digital partner integrations
  
• Develop calendars and resources plans for all digital initiatives that support key objectives/brand campaigns
  
• Develop and execute digital marketing plans that inclusive of offline and online channels to increase brand awareness and drive demand
  

*Campaign Execution *

• Manage development of multimedia, online assets, and promotion event / experience store setup
  
• Ability to forecast and analyze data from campaigns to show return on spend for multi-channel campaigns
  
• Drive the design and strategy for all online acquisition channels. These include campaign landing pages, website/mobile app, social media, and O2O experiences
  

*Requirements *

• 3 years of agency experience in digital marketing
  
• Excellent project management, communication, presentation skills and experience in new business development
  
• Strong analytical skills to analyze data, summarizing insights across different digital touchpoints Proficient in analytics reporting platforms such as Google Analytics, Content Management Platform
• Organized with good attention to details
  
• Entrepreneurial spirit and the confidence to lead
  
• Good command in both written and spoken English, Cantonese and Mandarin