Digital Marketing - PPC experience

Daily account management of pay per click accounts on Google AdWords, Facebook and other platforms
Drive efficiencies across display ads on AdWords, Facebook and explore other advertising platforms for high ROI.
A/B test and generate new display and paid search campaigns for different marketing initiatives.
Closely monitor and optimize campaigns on a daily basis, generate weekly and monthly reporting for conversions, revenue tracking and other metrics, across platforms
Provide recommendations, inputs and execute strategies for keyword optimization, campaign structuring, segment targeting and other aspects aligned with business goals.
Create goals in web analytics and track performance for different business objectives.
Manage and maintain updates for large keyword lists.
Provide creative copy suggestions and graphical ad templates.
Keep pace with new performance marketing trends and developments.
Communicate performance to the team and management on PPC initiatives.
Work closely with the other team members to meet business goals.