Branding

Strategise on brand campaigns, positioning and identify relevant audience sets for brands.
Planning & secondary research to arrive at relevant campaign objectives.
Follow global standards of brand campaigns.
Keep up with the latest brand trends and techniques
Understanding knowledge & experience in content strategies for brands. High inclination and awareness of digital & technological trends.
Design and implement brand strategy in line with that set out by senior management
Participate in annual brand planning process to set a fully integrated marketing plan and programming utilizing the full marketing mix of advertising, promotions, and trade
Plan and execute all communications and media actions on all channels, including online and social media
Portfolio planning including analysis of industry trends, market competitiveness of products and SKUs, consumer needs /requirements etc. to identify gaps and opportunities within the current category related brand/ product portfolio.
Assisting with product development, pricing and new product launches as well as developing new business opportunities